Is coolness important to luxury hotel brand management? The linking and moderating mechanisms between coolness and customer brand engagement

Purpose: This study aims to contribute by forming the concept of luxury hotel brand (four- and five-star hotel) coolness and revealing its promoting role to customer brand engagement with brand satisfaction and brand love as connecting components and materialism as a contingent factor. Design/method...

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Tác giả chính:	Nguyen Huu Khoi
Đồng tác giả:	Le Nhat Hanh
Định dạng:	Journal Article
Ngôn ngữ:	English
Thông tin xuất bản:	Emerald Publishing Limited 2022
Chủ đề:	Luxury hotel brand coolness Brand satisfaction and brand love Customer brand engagement Materialism Moderating effects
Truy cập trực tuyến:	https://digital.lib.ueh.edu.vn/handle/UEH/65279 https://doi.org/10.1108/IJCHM-10-2021-1230
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spelling	oai:localhost:UEH-652792022-10-27T02:34:01Z Is coolness important to luxury hotel brand management? The linking and moderating mechanisms between coolness and customer brand engagement Nguyen Huu Khoi Le Nhat Hanh Luxury hotel brand coolness Brand satisfaction and brand love Customer brand engagement Materialism Moderating effects Purpose: This study aims to contribute by forming the concept of luxury hotel brand (four- and five-star hotel) coolness and revealing its promoting role to customer brand engagement with brand satisfaction and brand love as connecting components and materialism as a contingent factor. Design/methodology/approach: A conditional model linking luxury hotel brand coolness and customer brand engagement is proposed and tested using the partial least squares structural equation modeling (PLS-SEM) technique on a data set of 284 customers. Findings: Luxury hotel brand coolness reflecting various brand qualities fosters satisfaction and love, which facilitate CBE. Materialism positively moderates the impact of luxury hotel brand coolness on brand satisfaction and love. Research limitations/implications: Future studies should further generalize the findings by extending the current research on different hospitality services and luxury consumption. Also, more personality traits and personal values should be investigated as moderators. Practical implications: Luxury hotel brand management should place brand coolness at the center of luxury hotel brand strategies. Originality/value: This study fills in the gap of unraveling the central role of luxury hotel brand coolness in fostering customer brand engagement with brand satisfaction and love as catalysts and materialism as a contingent condition 2022-10-27T02:34:01Z 2022-10-27T02:34:01Z 2022 Journal Article 0959-6119 https://digital.lib.ueh.edu.vn/handle/UEH/65279 https://doi.org/10.1108/IJCHM-10-2021-1230 en International Journal of Contemporary Hospitality Management Vol. 34, Issue 7 none Portable Document Format (PDF) Emerald Publishing Limited
institution	Đại học Kinh tế Thành phố Hồ Chí Minh
collection	DSpaceUEH
language	English
topic	Luxury hotel brand coolness Brand satisfaction and brand love Customer brand engagement Materialism Moderating effects
spellingShingle	Luxury hotel brand coolness Brand satisfaction and brand love Customer brand engagement Materialism Moderating effects Nguyen Huu Khoi Is coolness important to luxury hotel brand management? The linking and moderating mechanisms between coolness and customer brand engagement
description	Purpose: This study aims to contribute by forming the concept of luxury hotel brand (four- and five-star hotel) coolness and revealing its promoting role to customer brand engagement with brand satisfaction and brand love as connecting components and materialism as a contingent factor. Design/methodology/approach: A conditional model linking luxury hotel brand coolness and customer brand engagement is proposed and tested using the partial least squares structural equation modeling (PLS-SEM) technique on a data set of 284 customers. Findings: Luxury hotel brand coolness reflecting various brand qualities fosters satisfaction and love, which facilitate CBE. Materialism positively moderates the impact of luxury hotel brand coolness on brand satisfaction and love. Research limitations/implications: Future studies should further generalize the findings by extending the current research on different hospitality services and luxury consumption. Also, more personality traits and personal values should be investigated as moderators. Practical implications: Luxury hotel brand management should place brand coolness at the center of luxury hotel brand strategies. Originality/value: This study fills in the gap of unraveling the central role of luxury hotel brand coolness in fostering customer brand engagement with brand satisfaction and love as catalysts and materialism as a contingent condition
author2	Le Nhat Hanh
author_facet	Le Nhat Hanh Nguyen Huu Khoi
format	Journal Article
author	Nguyen Huu Khoi
author_sort	Nguyen Huu Khoi
title	Is coolness important to luxury hotel brand management? The linking and moderating mechanisms between coolness and customer brand engagement
title_short	Is coolness important to luxury hotel brand management? The linking and moderating mechanisms between coolness and customer brand engagement
title_full	Is coolness important to luxury hotel brand management? The linking and moderating mechanisms between coolness and customer brand engagement
title_fullStr	Is coolness important to luxury hotel brand management? The linking and moderating mechanisms between coolness and customer brand engagement
title_full_unstemmed	Is coolness important to luxury hotel brand management? The linking and moderating mechanisms between coolness and customer brand engagement
title_sort	is coolness important to luxury hotel brand management? the linking and moderating mechanisms between coolness and customer brand engagement
publisher	Emerald Publishing Limited
publishDate	2022
url	https://digital.lib.ueh.edu.vn/handle/UEH/65279 https://doi.org/10.1108/IJCHM-10-2021-1230
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Is coolness important to luxury hotel brand management? The linking and moderating mechanisms between coolness and customer brand engagement

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