Factors affecting career success: the case of graduate students
The purpose of this study is to evaluate the factors that influence students' choice of buying Korean skincare products in Da Nang city. Through the use of appropriate research methods, the authors have found that there are 5 factors affecting the choice of buying skincare cosmetics in descendi...
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| Định dạng: | Journal Article |
| Ngôn ngữ: | English |
| Thông tin xuất bản: |
Growing Science
2020
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| Chủ đề: | |
| Truy cập trực tuyến: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85085639002&doi=10.5267%2fj.msl.2020.5.007&partnerID=40&md5=e5cd346bd7db36c103974f9d9f611e24 http://digital.lib.ueh.edu.vn/handle/UEH/60930 https://doi.org/10.5267/j.msl.2020.5.007 |
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oai:localhost:UEH-609302021-08-20T03:27:25Z Factors affecting career success: the case of graduate students Binh, Q.M.Q. Nguyen, C.N.T. Cosmetics Da Nang Female students Korean The purpose of this study is to evaluate the factors that influence students' choice of buying Korean skincare products in Da Nang city. Through the use of appropriate research methods, the authors have found that there are 5 factors affecting the choice of buying skincare cosmetics in descending order: Price; Advertising-promotion; Product; Brand products and ultimately psychology. Through this result, Korean cosmetics manufacturers and businesses will have a way to reach students who are residing in Da Nang, where there are a number of universities to increase profits. 2020-12-09T07:01:06Z 2020-12-09T07:01:06Z 2020 Journal Article 1923-9335 https://www.scopus.com/inward/record.uri?eid=2-s2.0-85085639002&doi=10.5267%2fj.msl.2020.5.007&partnerID=40&md5=e5cd346bd7db36c103974f9d9f611e24 http://digital.lib.ueh.edu.vn/handle/UEH/60930 https://doi.org/10.5267/j.msl.2020.5.007 en Management Science Letters Vol. 10, Issue 3 none Portable Document Format (PDF) 3151 3158 Growing Science |
| institution |
Đại học Kinh tế Thành phố Hồ Chí Minh |
| collection |
DSpaceUEH |
| language |
English |
| topic |
Cosmetics Da Nang Female students Korean |
| spellingShingle |
Cosmetics Da Nang Female students Korean Binh, Q.M.Q. Factors affecting career success: the case of graduate students |
| description |
The purpose of this study is to evaluate the factors that influence students' choice of buying Korean skincare products in Da Nang city. Through the use of appropriate research methods, the authors have found that there are 5 factors affecting the choice of buying skincare cosmetics in descending order: Price; Advertising-promotion; Product; Brand products and ultimately psychology. Through this result, Korean cosmetics manufacturers and businesses will have a way to reach students who are residing in Da Nang, where there are a number of universities to increase profits. |
| author2 |
Nguyen, C.N.T. |
| author_facet |
Nguyen, C.N.T. Binh, Q.M.Q. |
| format |
Journal Article |
| author |
Binh, Q.M.Q. |
| author_sort |
Binh, Q.M.Q. |
| title |
Factors affecting career success: the case of graduate students |
| title_short |
Factors affecting career success: the case of graduate students |
| title_full |
Factors affecting career success: the case of graduate students |
| title_fullStr |
Factors affecting career success: the case of graduate students |
| title_full_unstemmed |
Factors affecting career success: the case of graduate students |
| title_sort |
factors affecting career success: the case of graduate students |
| publisher |
Growing Science |
| publishDate |
2020 |
| url |
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85085639002&doi=10.5267%2fj.msl.2020.5.007&partnerID=40&md5=e5cd346bd7db36c103974f9d9f611e24 http://digital.lib.ueh.edu.vn/handle/UEH/60930 https://doi.org/10.5267/j.msl.2020.5.007 |
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