Factors affecting career success: the case of graduate students
The purpose of this study is to evaluate the factors that influence students' choice of buying Korean skincare products in Da Nang city. Through the use of appropriate research methods, the authors have found that there are 5 factors affecting the choice of buying skincare cosmetics in descendi...
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| Định dạng: | Journal Article |
| Ngôn ngữ: | English |
| Thông tin xuất bản: |
Growing Science
2020
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| Truy cập trực tuyến: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85085639002&doi=10.5267%2fj.msl.2020.5.007&partnerID=40&md5=e5cd346bd7db36c103974f9d9f611e24 http://digital.lib.ueh.edu.vn/handle/UEH/60930 https://doi.org/10.5267/j.msl.2020.5.007 |
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| Tóm tắt: | The purpose of this study is to evaluate the factors that influence students' choice of buying Korean skincare products in Da Nang city. Through the use of appropriate research methods, the authors have found that there are 5 factors affecting the choice of buying skincare cosmetics in descending order: Price; Advertising-promotion; Product; Brand products and ultimately psychology. Through this result, Korean cosmetics manufacturers and businesses will have a way to reach students who are residing in Da Nang, where there are a number of universities to increase profits. |
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