Factors Influencing Customers’ Online Buying Behaviour in Bangladesh: An Empirical Study
Online purchase is increasing in terms of scale and scope. The online purchasing via electronic commerce (E-commerce) is a moderately innovative business network, which involves buying and selling services and goods by operating a technology network. The research aims to deliver a comprehensive re-c...
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| Định dạng: | Conference Paper |
| Ngôn ngữ: | English |
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UEH Publishing House
2018
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| Truy cập trực tuyến: | http://digital.lib.ueh.edu.vn/handle/UEH/57754 |
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oai:localhost:UEH-577542018-10-17T03:08:30Z Factors Influencing Customers’ Online Buying Behaviour in Bangladesh: An Empirical Study Md. Adnan Rahman Abu Bakar A. Hamid Online Buying Behavior Electronic Commerce Online Marketing Online purchase is increasing in terms of scale and scope. The online purchasing via electronic commerce (E-commerce) is a moderately innovative business network, which involves buying and selling services and goods by operating a technology network. The research aims to deliver a comprehensive re-conceptualization and exploration of the variables influencing customer’s online buying behavior through empirical study. It will analyse the factors that influence customer’s online purchasing behaviour in the context of Bangladesh. Based on the findings, a sample of the model regarding online customer shopping behavior will be established to assist e-businesses. An empirical analysis through questionnaire and survey will be undertaken to answer the research questions. 2018-10-12T08:55:54Z 2018-10-12T08:55:54Z 2018 Conference Paper http://digital.lib.ueh.edu.vn/handle/UEH/57754 en Proceedings of Asia Conference on Business and Economic Studies (ACBES) by University of Economics Ho Chi Minh City on 8th – 9th Sep 2018 at Ho Chi Minh City, Vietnam restricted Portable Document Format (PDF) 308 311 UEH Publishing House |
| institution |
Đại học Kinh tế Thành phố Hồ Chí Minh |
| collection |
DSpaceUEH |
| language |
English |
| topic |
Online Buying Behavior Electronic Commerce Online Marketing |
| spellingShingle |
Online Buying Behavior Electronic Commerce Online Marketing Md. Adnan Rahman Factors Influencing Customers’ Online Buying Behaviour in Bangladesh: An Empirical Study |
| description |
Online purchase is increasing in terms of scale and scope. The online purchasing via electronic commerce (E-commerce) is a moderately innovative business network, which involves buying and selling services and goods by operating a technology network. The research aims to deliver a comprehensive re-conceptualization and exploration of the variables influencing customer’s online buying behavior through empirical study. It will analyse the factors that influence customer’s online purchasing behaviour in the context of Bangladesh. Based on the findings, a sample of the model regarding online customer shopping behavior will be established to assist e-businesses. An empirical analysis through questionnaire and survey will be undertaken to answer the research questions. |
| author2 |
Abu Bakar A. Hamid |
| author_facet |
Abu Bakar A. Hamid Md. Adnan Rahman |
| format |
Conference Paper |
| author |
Md. Adnan Rahman |
| author_sort |
Md. Adnan Rahman |
| title |
Factors Influencing Customers’ Online Buying Behaviour in Bangladesh: An Empirical Study |
| title_short |
Factors Influencing Customers’ Online Buying Behaviour in Bangladesh: An Empirical Study |
| title_full |
Factors Influencing Customers’ Online Buying Behaviour in Bangladesh: An Empirical Study |
| title_fullStr |
Factors Influencing Customers’ Online Buying Behaviour in Bangladesh: An Empirical Study |
| title_full_unstemmed |
Factors Influencing Customers’ Online Buying Behaviour in Bangladesh: An Empirical Study |
| title_sort |
factors influencing customers’ online buying behaviour in bangladesh: an empirical study |
| publisher |
UEH Publishing House |
| publishDate |
2018 |
| url |
http://digital.lib.ueh.edu.vn/handle/UEH/57754 |
| work_keys_str_mv |
AT mdadnanrahman factorsinfluencingcustomersonlinebuyingbehaviourinbangladeshanempiricalstudy |
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