Factors Affecting the Decision to Choose a Loan Bank for Individual Customers at Samcombank - Vung Tau
This research is conducted to build and test a theoretical model among factors affecting individual customers' borrowing decisions at Sacombank-Vung Tau. The study used qualitative research method combined with quantitative research. The research results show that the factors influencing the cu...
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| Định dạng: | Bài trích |
| Ngôn ngữ: | English |
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www.ijisrt.com
2021
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| Truy cập trực tuyến: | http://thuvienso.bvu.edu.vn/handle/TVDHBRVT/20160 |
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oai:localhost:TVDHBRVT-201602021-06-21T20:00:26Z Factors Affecting the Decision to Choose a Loan Bank for Individual Customers at Samcombank - Vung Tau Nguyen, Thi Phuong Anh Individual Customers This research is conducted to build and test a theoretical model among factors affecting individual customers' borrowing decisions at Sacombank-Vung Tau. The study used qualitative research method combined with quantitative research. The research results show that the factors influencing the customer's decision to choose a loan bank include: bank image (β = 0.269); service staff (β = 0.2); financial benefits (β = 0.438); suggesting relatives (β = 0.276). The four factors explains 70% of the variance in the decision to choose a loan bank. The research results provide suggestions to the bank managers in improving major factors to increase the customers' decision to borrow capital at the bank. Some limitations and future research directions are also mentioned. 2021-06-21T08:40:08Z 2021-06-21T08:40:08Z 2021 Article 2456-2165 http://thuvienso.bvu.edu.vn/handle/TVDHBRVT/20160 en International Journal of Innovative Science and Research Technology;pp 205-207 www.ijisrt.com |
| institution |
Trường Đại học Bà Rịa - Vũng Tàu |
| collection |
DSpace |
| language |
English |
| topic |
Individual Customers |
| spellingShingle |
Individual Customers Nguyen, Thi Phuong Anh Factors Affecting the Decision to Choose a Loan Bank for Individual Customers at Samcombank - Vung Tau |
| description |
This research is conducted to build and test a theoretical model among factors affecting individual customers' borrowing decisions at Sacombank-Vung Tau. The study used qualitative research method combined with quantitative research. The research results show that the factors influencing the customer's decision to choose a loan bank include: bank image (β = 0.269); service staff (β = 0.2); financial benefits (β = 0.438); suggesting relatives (β = 0.276). The four factors explains 70% of the variance in the decision to choose a loan bank. The research results provide suggestions to the bank managers in improving major factors to increase the customers' decision to borrow capital at the bank. Some limitations and future research directions are also mentioned. |
| format |
Article |
| author |
Nguyen, Thi Phuong Anh |
| author_facet |
Nguyen, Thi Phuong Anh |
| author_sort |
Nguyen, Thi Phuong Anh |
| title |
Factors Affecting the Decision to Choose a Loan Bank for Individual Customers at Samcombank - Vung Tau |
| title_short |
Factors Affecting the Decision to Choose a Loan Bank for Individual Customers at Samcombank - Vung Tau |
| title_full |
Factors Affecting the Decision to Choose a Loan Bank for Individual Customers at Samcombank - Vung Tau |
| title_fullStr |
Factors Affecting the Decision to Choose a Loan Bank for Individual Customers at Samcombank - Vung Tau |
| title_full_unstemmed |
Factors Affecting the Decision to Choose a Loan Bank for Individual Customers at Samcombank - Vung Tau |
| title_sort |
factors affecting the decision to choose a loan bank for individual customers at samcombank - vung tau |
| publisher |
www.ijisrt.com |
| publishDate |
2021 |
| url |
http://thuvienso.bvu.edu.vn/handle/TVDHBRVT/20160 |
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AT nguyenthiphuonganh factorsaffectingthedecisiontochoosealoanbankforindividualcustomersatsamcombankvungtau |
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