1950-1960年代香港左派对新中国戏曲电影的推广=Hong Kong Leftist Promotion of PRC Opera Film,1950s-1960s /许国惠.
From 1953 to 1966,121 opera films,a huge number by any measure,were made in the People’s Republic of China(PRC).To disseminate their cultural and political messages,the PRC authorities wasted no time in exporting about half of them to the colonial Hong Kong.To attract moviegoers,a multitude of mate...
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hanu-http:--lib.hanu.vn-Opac-DmdInfo.aspx?dmd_id=404402016-06-151950-1960年代香港左派对新中国戏曲电影的推广=Hong Kong Leftist Promotion of PRC Opera Film,1950s-1960s /许国惠.许国惠.左派广告策略戏曲电影香港 From 1953 to 1966,121 opera films,a huge number by any measure,were made in the People’s Republic of China(PRC).To disseminate their cultural and political messages,the PRC authorities wasted no time in exporting about half of them to the colonial Hong Kong.To attract moviegoers,a multitude of materials were created by the leftist film workers to promote the genre in the Colony.This paper scrutinizes how the leftists employed various strategies and tactics to sell opera films imported from the PRC in Hong Kong market and delivered various political and ideological messages in favor of the new state to the local population.By making use of those strategies,the newspaper aimed to wrap up two critical political goals:to gain the local people’ s recognition of the PRC as the legitimate successor of the historical China;and to distribute revolutionary ideas.Interestingly,on the one hand,Hong Kong leftist film workers hoped to achieve these goals by selling(making use of the popularity of) opera films.On the other hand,they expected that the people’s identification with these political goals,in turn,would help them better promote/popularize the genre in the Colony. 中华人民共和国自1953年至1966年间共拍摄戏曲电影121部。为了在冷战期间向华侨华人输出文化和政治影响,中国政府将接近一半的新中国戏曲电影出口到香港。为了吸引观众看戏曲电影,香港左派制作了大量的宣传材料。左派推广新中国戏曲电影,虽然使用资本主义商业社会普遍运用的广告策略和语言,却服务于两个重要的政治目的。左派首先告诉香港人中华人民共和国是传统中国的合法继承者。其次,他们重新包装伴随戏曲电影而来的社会主义革命的信息,使这些信息可以在冷战时期有效地传达给殖民统治下的香港居民。有趣的是,这些信息不仅在政治上至关重要,而且反过来也为戏曲电影吸引了更多观众。2016.text10077278http://lib.hanu.vn/Opac/DmdInfo.aspx?dmd_id=40440chi |
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左派 广告策略 戏曲电影 香港 |
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左派 广告策略 戏曲电影 香港 许国惠. 1950-1960年代香港左派对新中国戏曲电影的推广=Hong Kong Leftist Promotion of PRC Opera Film,1950s-1960s /许国惠. |
| description |
From 1953 to 1966,121 opera films,a huge number by any measure,were made in the People’s Republic of China(PRC).To disseminate their cultural and political messages,the PRC authorities wasted no time in exporting about half of them to the colonial Hong Kong.To attract moviegoers,a multitude of materials were created by the leftist film workers to promote the genre in the Colony.This paper scrutinizes how the leftists employed various strategies and tactics to sell opera films imported from the PRC in Hong Kong market and delivered various political and ideological messages in favor of the new state to the local population.By making use of those strategies,the newspaper aimed to wrap up two critical political goals:to gain the local people’ s recognition of the PRC as the legitimate successor of the historical China;and to distribute revolutionary ideas.Interestingly,on the one hand,Hong Kong leftist film workers hoped to achieve these goals by selling(making use of the popularity of) opera films.On the other hand,they expected that the people’s identification with these political goals,in turn,would help them better promote/popularize the genre in the Colony. |
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text |
| author |
许国惠. |
| author_facet |
许国惠. |
| author_sort |
许国惠. |
| title |
1950-1960年代香港左派对新中国戏曲电影的推广=Hong Kong Leftist Promotion of PRC Opera Film,1950s-1960s /许国惠. |
| title_short |
1950-1960年代香港左派对新中国戏曲电影的推广=Hong Kong Leftist Promotion of PRC Opera Film,1950s-1960s /许国惠. |
| title_full |
1950-1960年代香港左派对新中国戏曲电影的推广=Hong Kong Leftist Promotion of PRC Opera Film,1950s-1960s /许国惠. |
| title_fullStr |
1950-1960年代香港左派对新中国戏曲电影的推广=Hong Kong Leftist Promotion of PRC Opera Film,1950s-1960s /许国惠. |
| title_full_unstemmed |
1950-1960年代香港左派对新中国戏曲电影的推广=Hong Kong Leftist Promotion of PRC Opera Film,1950s-1960s /许国惠. |
| title_sort |
1950-1960年代香港左派对新中国戏曲电影的推广=hong kong leftist promotion of prc opera film,1950s-1960s /许国惠. |
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