Architecting MexGro : introducing online experience for shopping ethnic products. Vol.3 No.5 2013 [Tài nguyên điện tử]
Emerald Emerging Markets Case Studies
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| Tác giả chính: | |
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| Định dạng: | Tình huống nghiên cứu |
| Ngôn ngữ: | English |
| Thông tin xuất bản: |
Emerald Group Publishing Limited
2024
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| Truy cập trực tuyến: | https://dlib.vnua.edu.vn/handle/123456789/4863 |
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vnua-123456789-48632024-09-14T18:20:13Z Architecting MexGro : introducing online experience for shopping ethnic products. Vol.3 No.5 2013 [Tài nguyên điện tử] Rajagopal Marketing Plan Tình huống nghiên cứu Virtual shopping Consumer behavior Online marketing Tiếp thị Emerald Emerging Markets Case Studies This case discusses the e-commerce plan of new online grocery company in Mexico, MexGro, which is planning to emerge as low-cost outlet as compared to the brick-and-mortar establishments in the market. MexGro is an online grocer with a round-the-clock call center to process phone-based orders and to provide customer support. The grocery online company is aimed at setting up a virtual grocery shop by the name of MexGro S.A de C.V to serve cross-cultural products to the Hispanic and Asian communities in Mexico. The MexGro, being a virtual shop, need not pay for checkout clerks; display cases, or parking lots, online grocers can drop prices below those of retail stores and remain profitable. This case explores online consumer-shopping behavior, the economics of online and offline grocery distribution, and the challenges of uniting a pure information business with a mundane package delivery service. 2024-08-21T19:21:03Z 2024-08-21T19:21:03Z 2013 Tình huống nghiên cứu 000071885 000071885 https://dlib.vnua.edu.vn/handle/123456789/4863 en 11 pages application/pdf 000035977.pdf Emerald Group Publishing Limited https://dlib.vnua.edu.vn/handle/123456789/4863 2013 |
| institution |
Học viện Nông nghiệp Việt Nam |
| collection |
VNUA |
| language |
English |
| topic |
Marketing Plan Tình huống nghiên cứu Virtual shopping Consumer behavior Online marketing Tiếp thị |
| spellingShingle |
Marketing Plan Tình huống nghiên cứu Virtual shopping Consumer behavior Online marketing Tiếp thị Rajagopal Architecting MexGro : introducing online experience for shopping ethnic products. Vol.3 No.5 2013 [Tài nguyên điện tử] |
| description |
Emerald Emerging Markets Case Studies |
| format |
Tình huống nghiên cứu |
| author |
Rajagopal |
| author_facet |
Rajagopal |
| author_sort |
Rajagopal |
| title |
Architecting MexGro : introducing online experience for shopping ethnic products. Vol.3 No.5 2013 [Tài nguyên điện tử] |
| title_short |
Architecting MexGro : introducing online experience for shopping ethnic products. Vol.3 No.5 2013 [Tài nguyên điện tử] |
| title_full |
Architecting MexGro : introducing online experience for shopping ethnic products. Vol.3 No.5 2013 [Tài nguyên điện tử] |
| title_fullStr |
Architecting MexGro : introducing online experience for shopping ethnic products. Vol.3 No.5 2013 [Tài nguyên điện tử] |
| title_full_unstemmed |
Architecting MexGro : introducing online experience for shopping ethnic products. Vol.3 No.5 2013 [Tài nguyên điện tử] |
| title_sort |
architecting mexgro : introducing online experience for shopping ethnic products. vol.3 no.5 2013 [tài nguyên điện tử] |
| publisher |
Emerald Group Publishing Limited |
| publishDate |
2024 |
| url |
https://dlib.vnua.edu.vn/handle/123456789/4863 |
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