Electronic Commerce : A Managerial and Social Networks Perspective

Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts...

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Đồng tác giả:	Turban, Efraim
Định dạng:	Sách tham khảo
Ngôn ngữ:	English
Thông tin xuất bản:	Springer 2024
Chủ đề:	Electronic commerce Management Unternehmen Internet Elektronisk handel E-Business
Truy cập trực tuyến:	https://dlib.vnua.edu.vn/handle/123456789/22482
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id	vnua-123456789-22482
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spelling	vnua-123456789-224822024-09-15T00:10:43Z Electronic Commerce : A Managerial and Social Networks Perspective Turban, Efraim King, David R. Lee, Jae Kyu Liang, Ting-Peng Turban, Deborrah C. Electronic commerce Management Electronic commerce Management Unternehmen Internet Elektronisk handel E-Business Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility. 8th ed, revised edition. 2024-08-22T07:15:48Z 2024-08-22T07:15:48Z 2015 Sách tham khảo 9783319100906 9783319100913 (eBook) 000076615 000076615 https://dlib.vnua.edu.vn/handle/123456789/22482 en xxxviii, 791 pages application/pdf 2015_Book_ElectronicCommerce_000042020.pdf Springer https://dlib.vnua.edu.vn/handle/123456789/22482 9783319100906 9783319100913 (eBook) 2015
institution	Học viện Nông nghiệp Việt Nam
collection	VNUA
language	English
topic	Electronic commerce Management Electronic commerce Management Unternehmen Internet Elektronisk handel E-Business
spellingShingle	Electronic commerce Management Electronic commerce Management Unternehmen Internet Elektronisk handel E-Business Electronic Commerce : A Managerial and Social Networks Perspective
description	Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.
author2	Turban, Efraim
author_facet	Turban, Efraim
format	Sách tham khảo
title	Electronic Commerce : A Managerial and Social Networks Perspective
title_short	Electronic Commerce : A Managerial and Social Networks Perspective
title_full	Electronic Commerce : A Managerial and Social Networks Perspective
title_fullStr	Electronic Commerce : A Managerial and Social Networks Perspective
title_full_unstemmed	Electronic Commerce : A Managerial and Social Networks Perspective
title_sort	electronic commerce : a managerial and social networks perspective
publisher	Springer
publishDate	2024
url	https://dlib.vnua.edu.vn/handle/123456789/22482
_version_	1819934497766899712

Electronic Commerce : A Managerial and Social Networks Perspective

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