Value Co-Creation in Transparent and Traceable Supply Chains: The Dynamics of Trust and Commitment
This research delves into how Supply Chain Transparency and Traceability (SCTT) facilitate value co-creation in Vietnam's Food Supply Chains (FSCs), with a focus on the intermediary roles of consumer trust and relationship commitment. Through analyzing data from 249 valid respondents in Ho Chi...
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| Định dạng: | Research Paper |
| Ngôn ngữ: | English |
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University of Economics Ho Chi Minh City
2024
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| Truy cập trực tuyến: | https://digital.lib.ueh.edu.vn/handle/UEH/71694 |
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oai:localhost:UEH-716942024-08-23T20:05:27Z Value Co-Creation in Transparent and Traceable Supply Chains: The Dynamics of Trust and Commitment Nguyễn Hà Duy Nguyễn Huệ Minh Supply Chain Transparency Vietnam Consumer Trust Value Co-creation Traceability This research delves into how Supply Chain Transparency and Traceability (SCTT) facilitate value co-creation in Vietnam's Food Supply Chains (FSCs), with a focus on the intermediary roles of consumer trust and relationship commitment. Through analyzing data from 249 valid respondents in Ho Chi Minh City via Partial Least Squares (PLS) analysis, it was found that traceability exerts a more substantial influence on consumer trust and relationship commitment compared to transparency. Nonetheless, both transparency and traceability indirectly contribute to value cocreation, predominantly through the mediation of trust and relationship commitment. The study also reveals that perceived supplier and product quality moderate the relationship between trust and value co-creation, and identifies significant gender differences in perceptions of SCTT. These findings emphasize SCTT's critical role in promoting value co-creation and inform the development of nuanced supply chain management strategies in Vietnam 2024-08-20T07:35:28Z 2024-08-20T07:35:28Z 2024 Research Paper https://digital.lib.ueh.edu.vn/handle/UEH/71694 en Giải thưởng Nhà nghiên cứu trẻ UEH 2024 reserved 53 p. University of Economics Ho Chi Minh City |
| institution |
Đại học Kinh tế Thành phố Hồ Chí Minh |
| collection |
DSpaceUEH |
| language |
English |
| topic |
Supply Chain Transparency Vietnam Consumer Trust Value Co-creation Traceability |
| spellingShingle |
Supply Chain Transparency Vietnam Consumer Trust Value Co-creation Traceability Nguyễn Hà Duy Value Co-Creation in Transparent and Traceable Supply Chains: The Dynamics of Trust and Commitment |
| description |
This research delves into how Supply Chain Transparency and Traceability (SCTT) facilitate value co-creation in Vietnam's Food Supply Chains (FSCs), with a focus on the intermediary roles of consumer trust and relationship commitment. Through analyzing data from 249 valid respondents in Ho Chi Minh City via Partial Least Squares (PLS) analysis, it was found that traceability exerts a more substantial influence on consumer trust and relationship commitment compared to transparency. Nonetheless, both transparency and traceability indirectly contribute to value cocreation, predominantly through the mediation of trust and relationship commitment. The study also reveals that perceived supplier and product quality moderate the relationship between trust and value co-creation, and identifies significant gender differences in perceptions of SCTT. These findings emphasize SCTT's critical role in promoting value co-creation and inform the development of nuanced supply chain management strategies in Vietnam |
| author2 |
Nguyễn Huệ Minh |
| author_facet |
Nguyễn Huệ Minh Nguyễn Hà Duy |
| format |
Research Paper |
| author |
Nguyễn Hà Duy |
| author_sort |
Nguyễn Hà Duy |
| title |
Value Co-Creation in Transparent and Traceable Supply Chains: The Dynamics of Trust and Commitment |
| title_short |
Value Co-Creation in Transparent and Traceable Supply Chains: The Dynamics of Trust and Commitment |
| title_full |
Value Co-Creation in Transparent and Traceable Supply Chains: The Dynamics of Trust and Commitment |
| title_fullStr |
Value Co-Creation in Transparent and Traceable Supply Chains: The Dynamics of Trust and Commitment |
| title_full_unstemmed |
Value Co-Creation in Transparent and Traceable Supply Chains: The Dynamics of Trust and Commitment |
| title_sort |
value co-creation in transparent and traceable supply chains: the dynamics of trust and commitment |
| publisher |
University of Economics Ho Chi Minh City |
| publishDate |
2024 |
| url |
https://digital.lib.ueh.edu.vn/handle/UEH/71694 |
| work_keys_str_mv |
AT nguyenhaduy valuecocreationintransparentandtraceablesupplychainsthedynamicsoftrustandcommitment |
| _version_ |
1810197880744443904 |