Factors impacting on the intention to purchase green cosmetics: A case study in Vietnam
Currently, worldwide consumers are gradually moving towards green, environmentally friendly products and regard them as a standard for high-quality products and services. Consumers are willing to pay higher prices for goods labeled with sustainable production standards. Most developing countries in...
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| Định dạng: | Research Paper |
| Ngôn ngữ: | English |
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University of Economics Ho Chi Minh City
2024
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| Truy cập trực tuyến: | https://digital.lib.ueh.edu.vn/handle/UEH/71196 |
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oai:localhost:UEH-711962024-06-28T20:02:05Z Factors impacting on the intention to purchase green cosmetics: A case study in Vietnam Quách Gia Hân Cao Quốc Việt Phan Ngọc Phương Anh Bùi Thị Thanh Hà Nguyễn Phạm Hoàng Danh Nguyễn Đỗ Thiên Ân Green cosmetics Intention to purchase green cosmetics Green cosmetics consumption Organic personal care purchase intention VietNam Consumer tendencies Natural cosmetics Currently, worldwide consumers are gradually moving towards green, environmentally friendly products and regard them as a standard for high-quality products and services. Consumers are willing to pay higher prices for goods labeled with sustainable production standards. Most developing countries in Asia have developed environmental protection laws. The recent number of people willing to pay more for eco-friendly products shows that this market is expanding. According to a report on the Vietnamese cosmetic market, the demand for natural cosmetics is on an upward trend. If in the past beauty technologies were popular with cosmetic chemicals thanks to the quick effects that they bring, recently, the trend of beauty with natural extracts is more popular (essential oils of herbs, fruits, saffron, pearls, seaweed, honey…). The team carried out this study with the aim of discovering, measuring and delving into the factors affecting the intention to purchase green cosmetics of Vietnam citizens. This study gives a general view of Vietnam people’s attitudes and how they react towards green consumption in general and green cosmetics purchase intention in particular. The official data source used in this study was collected based on survey questionnaires from 213 Vietnamese people aged 18 and above. The research team used data analysis methods including Outer Loading analysis, scale reliability analysis - Cronbach's Alpha and Composite reliability, average extracted variance (AVE), discriminant value - Heterotrait-Monotrait (HTMT) ratio, evaluate the structural model through the coefficients VIF, R2, f2 and use regression to test the model and hypotheses. The research proposes and analyzes the impact of 6 factors: (1) Environmental Concerns, (2) Health Consciousness, (3) Product Knowledge, (4) Subjective Norms, (5) Perceived behavioral control, (6) Attitudes towards green cosmetics on the dependent variable, which is green cosmetics purchase intention. Moreover, the directions for further research on this topic have also been mentioned. Finally, based on the results, the research team proposes some recommendations and managerial implications for businesses that have been operating in the field of green cosmetics to help them improve and operate more effectively. 2024-06-25T01:27:54Z 2024-06-25T01:27:54Z 2023 Research Paper https://digital.lib.ueh.edu.vn/handle/UEH/71196 en Giải thưởng Nhà nghiên cứu trẻ UEH 2023 reserved 100 p. University of Economics Ho Chi Minh City |
| institution |
Đại học Kinh tế Thành phố Hồ Chí Minh |
| collection |
DSpaceUEH |
| language |
English |
| topic |
Green cosmetics Intention to purchase green cosmetics Green cosmetics consumption Organic personal care purchase intention VietNam Consumer tendencies Natural cosmetics |
| spellingShingle |
Green cosmetics Intention to purchase green cosmetics Green cosmetics consumption Organic personal care purchase intention VietNam Consumer tendencies Natural cosmetics Quách Gia Hân Factors impacting on the intention to purchase green cosmetics: A case study in Vietnam |
| description |
Currently, worldwide consumers are gradually moving towards green, environmentally friendly products and regard them as a standard for high-quality products and services. Consumers are willing to pay higher prices for goods labeled with sustainable production standards. Most developing countries in Asia have developed environmental protection laws. The recent number of people willing to pay more for eco-friendly products shows that this market is expanding. According to a report on the Vietnamese cosmetic market, the demand for natural cosmetics is on an upward trend. If in the past beauty technologies were popular with cosmetic chemicals thanks to the quick effects that they bring, recently, the trend of beauty with natural extracts is more popular (essential oils of herbs, fruits, saffron, pearls, seaweed, honey…). The team carried out this study with the aim of discovering, measuring and delving into the factors affecting the intention to purchase green cosmetics of Vietnam citizens. This study gives a general view of Vietnam people’s attitudes and how they react towards green consumption in general and green cosmetics purchase intention in particular. The official data source used in this study was collected based on survey questionnaires from 213 Vietnamese people aged 18 and above. The research team used data analysis methods including Outer Loading analysis, scale reliability analysis - Cronbach's Alpha and Composite reliability, average extracted variance (AVE), discriminant value - Heterotrait-Monotrait (HTMT) ratio, evaluate the structural model through the coefficients VIF, R2, f2 and use regression to test the model and hypotheses. The research proposes and analyzes the impact of 6 factors: (1) Environmental Concerns, (2) Health Consciousness, (3) Product Knowledge, (4) Subjective Norms, (5) Perceived behavioral control, (6) Attitudes towards green cosmetics on the dependent variable, which is green cosmetics purchase intention. Moreover, the directions for further research on this topic have also been mentioned. Finally, based on the results, the research team proposes some recommendations and managerial implications for businesses that have been operating in the field of green cosmetics to help them improve and operate more effectively. |
| author2 |
Cao Quốc Việt |
| author_facet |
Cao Quốc Việt Quách Gia Hân |
| format |
Research Paper |
| author |
Quách Gia Hân |
| author_sort |
Quách Gia Hân |
| title |
Factors impacting on the intention to purchase green cosmetics: A case study in Vietnam |
| title_short |
Factors impacting on the intention to purchase green cosmetics: A case study in Vietnam |
| title_full |
Factors impacting on the intention to purchase green cosmetics: A case study in Vietnam |
| title_fullStr |
Factors impacting on the intention to purchase green cosmetics: A case study in Vietnam |
| title_full_unstemmed |
Factors impacting on the intention to purchase green cosmetics: A case study in Vietnam |
| title_sort |
factors impacting on the intention to purchase green cosmetics: a case study in vietnam |
| publisher |
University of Economics Ho Chi Minh City |
| publishDate |
2024 |
| url |
https://digital.lib.ueh.edu.vn/handle/UEH/71196 |
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AT quachgiahan factorsimpactingontheintentiontopurchasegreencosmeticsacasestudyinvietnam |
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