Inconvenient problems in sales channels:a case of mc company
Marketing activities are very important for brand selling products through online sales channels. In marketing activities, the factors of product, price, place for selling and promotion are always closely related to each other that affect the revenue of the business. The issue of increasing sales re...
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| Định dạng: | Master's Theses |
| Ngôn ngữ: | English |
| Thông tin xuất bản: |
University of Economics Ho Chi Minh City; ISB (International School of Business)
2023
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| Truy cập trực tuyến: | https://opac.ueh.edu.vn/record=b1035239~S1 https://digital.lib.ueh.edu.vn/handle/UEH/69063 |
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| Tóm tắt: | Marketing activities are very important for brand selling products through online sales channels. In marketing activities, the factors of product, price, place for selling and promotion are always closely related to each other that affect the revenue of the business. The issue of increasing sales revenue is always a concern for businesses that want to achieve revenue as expected. This thesis aims to find out the problems and causes of marketing activities that affect purchasing decisions, leading to sales revenue that has not met the expectations of the owner, in order to find suitable solutions for businesses to improve and develop sales channels and increase revenue. Issues can be identified by looking at secondary data from internal leader interview sources as well as gathering primary data from interviews with marketing staff and the MC's loyal customers. There may be problems of dissatisfaction about product quality, customers' confusion about price, inconvenience problems in sales channels, and ineffective promotion. After the analysis and investigation through interviews were conducted, the main problem was found to be inconvenience problems in sales channels that led to revenue not increasing as expected by the business owner. Deep data investigation continued to find out that the main cause was a lack of developed current sales channels that affect purchasing decisions, leading to low revenue. Alternative solutions were proposed and proven to improve MC inconvenient problems in sales channels and increase revenue. The alternative solution was chosen to improve the current sales channel by improving the image, investing in a shop template for the sales channel and having a meeting with the marketing staff to train on products to support the sales consultant. Finally, a detailed action plan is designed to implement this solution. |
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