Extension of goal-directed behavior model for post-pandemic Korean travel intentions to alternative local destinations: Perceived risk and knowledge
Since the outbreak of COVID-19, tourists have been increasingly concerned over various risks of international travel, while knowledge of the pandemic appears to vary significantly. In addition, as travel restrictions continue to impact adversely on international tourism, tourism efforts should be pl...
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| Định dạng: | Journal Article |
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Tech Science Press
2023
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| Truy cập trực tuyến: | https://digital.lib.ueh.edu.vn/handle/UEH/68802 https://doi.org/10.32604/ijmhp.2023.025379 |
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oai:localhost:UEH-688022023-05-30T02:27:41Z Extension of goal-directed behavior model for post-pandemic Korean travel intentions to alternative local destinations: Perceived risk and knowledge Heesup Han Hong Ngoc Nguyen Hyerin Lee Sanghyeop Lee Travel intention Goal-directed behavior Desire Perceived risk COVID-19 Domestic tourism Korean tourists Since the outbreak of COVID-19, tourists have been increasingly concerned over various risks of international travel, while knowledge of the pandemic appears to vary significantly. In addition, as travel restrictions continue to impact adversely on international tourism, tourism efforts should be placed more on the domestic markets. Via structural equation modeling, this study unearthed different risk factors impacting Korean travelers� choices of alternative local destinations in the post-pandemic era. In addition, this study extended the goal-directed behavior framework with the acquisition of perceived risk and knowledge of COVID-19, which was proven to hold a significantly superior explanatory power of tourists� decisions of local alternatives over foreign countries during the COVID-19 pandemic. Furthermore, desire was found to play an imminent mediating role in the conceptual model, maximizing the impact of perceived risk on travel intentions. Henceforth, this research offers meaningful theoretical implication as the first empirical study to deepen the goal-directed behaviour framework with perceived risk and knowledge in the context of post-COVID-19 era. It also serves as insightful knowledge for Korean tourism authorities and practitioners to understand local tourists� decision-making processes and tailor effective recovery strategy for domestic tourism.� 2023-05-30T02:27:41Z 2023-05-30T02:27:41Z 2023 Journal Article 1462-3730 (Print), 2049-8543(Online) https://digital.lib.ueh.edu.vn/handle/UEH/68802 https://doi.org/10.32604/ijmhp.2023.025379 International Journal of Mental Health Promotion Vol.25, No.4 none Portable Document Format (PDF) Tech Science Press |
| institution |
Đại học Kinh tế Thành phố Hồ Chí Minh |
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DSpaceUEH |
| topic |
Travel intention Goal-directed behavior Desire Perceived risk COVID-19 Domestic tourism Korean tourists |
| spellingShingle |
Travel intention Goal-directed behavior Desire Perceived risk COVID-19 Domestic tourism Korean tourists Heesup Han Extension of goal-directed behavior model for post-pandemic Korean travel intentions to alternative local destinations: Perceived risk and knowledge |
| description |
Since the outbreak of COVID-19, tourists have been increasingly concerned over various risks of international travel, while knowledge of the pandemic appears to vary significantly. In addition, as travel restrictions continue to impact adversely on international tourism, tourism efforts should be placed more on the domestic markets. Via structural equation modeling, this study unearthed different risk factors impacting Korean travelers� choices of alternative local destinations in the post-pandemic era. In addition, this study extended the goal-directed behavior framework with the acquisition of perceived risk and knowledge of COVID-19, which was proven to hold a significantly superior explanatory power of tourists� decisions of local alternatives over foreign countries during the COVID-19 pandemic. Furthermore, desire was found to play an imminent mediating role in the conceptual model, maximizing the impact of perceived risk on travel intentions. Henceforth, this research offers meaningful theoretical implication as the first empirical study to deepen the goal-directed behaviour framework with perceived risk and knowledge in the context of post-COVID-19 era. It also serves as insightful knowledge for Korean tourism authorities and practitioners to understand local tourists� decision-making processes and tailor effective recovery strategy for domestic tourism.� |
| author2 |
Hong Ngoc Nguyen |
| author_facet |
Hong Ngoc Nguyen Heesup Han |
| format |
Journal Article |
| author |
Heesup Han |
| author_sort |
Heesup Han |
| title |
Extension of goal-directed behavior model for post-pandemic Korean travel intentions to alternative local destinations: Perceived risk and knowledge |
| title_short |
Extension of goal-directed behavior model for post-pandemic Korean travel intentions to alternative local destinations: Perceived risk and knowledge |
| title_full |
Extension of goal-directed behavior model for post-pandemic Korean travel intentions to alternative local destinations: Perceived risk and knowledge |
| title_fullStr |
Extension of goal-directed behavior model for post-pandemic Korean travel intentions to alternative local destinations: Perceived risk and knowledge |
| title_full_unstemmed |
Extension of goal-directed behavior model for post-pandemic Korean travel intentions to alternative local destinations: Perceived risk and knowledge |
| title_sort |
extension of goal-directed behavior model for post-pandemic korean travel intentions to alternative local destinations: perceived risk and knowledge |
| publisher |
Tech Science Press |
| publishDate |
2023 |
| url |
https://digital.lib.ueh.edu.vn/handle/UEH/68802 https://doi.org/10.32604/ijmhp.2023.025379 |
| work_keys_str_mv |
AT heesuphan extensionofgoaldirectedbehaviormodelforpostpandemickoreantravelintentionstoalternativelocaldestinationsperceivedriskandknowledge |
| _version_ |
1810054367157420032 |