Inappropriate pricing strategy in Groupe SEB Vietnam
Groupe SEB is one of the global leaders in small domestic appliances over the world with notable brand names include All-Clad, Krups, Moulinex, Rowenta, Tefal. In Vietnam, after mergers and acquisitions (M&A) Asia Vina Fan since 2015, Groupe SEB confirmed and expected to build up the strong manu...
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| Tác giả chính: | |
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| Định dạng: | Master's Theses |
| Ngôn ngữ: | English |
| Thông tin xuất bản: |
University of Economics Ho Chi Minh City; ISB (International School of Business)
2020
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| Chủ đề: | |
| Truy cập trực tuyến: | https://opac.ueh.edu.vn/record=b1031853~S1 http://digital.lib.ueh.edu.vn/handle/UEH/60344 |
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oai:localhost:UEH-603442020-08-13T02:31:30Z Inappropriate pricing strategy in Groupe SEB Vietnam Nguyen Kim Long Chau Dr. Tran Phuong Thao Pricing Groupe SEB is one of the global leaders in small domestic appliances over the world with notable brand names include All-Clad, Krups, Moulinex, Rowenta, Tefal. In Vietnam, after mergers and acquisitions (M&A) Asia Vina Fan since 2015, Groupe SEB confirmed and expected to build up the strong manufacturing and merchandise system in Home comfort category. However, Groupe SEB’s business result has shown the down trend in recent years in term of revenue and operating profit margin. Few possible problems have been discussed by conducted in-depth interview and validated by theory-formed to see main problem is due to price structure model and specifically is pricing strategy, pricing structure. Consequences from wrong pricing setting may lead to some effects that impact to revenue and therefore net profit is not as good as expected. The main cause lead to the problem is walked through and confirmed via theory formed as well as some in-depth interview. This is mainly from price setting from Price waterfall structure. From there, some alternatives solutions are researched and offered from the current situation of Groupe SEB. The solution is also focused more on how to see the leak in price from waterfall model and design some action plan in this study. 2020-08-10T02:14:56Z 2020-08-10T02:14:56Z 2020 Master's Theses Barcode: 1000009823 https://opac.ueh.edu.vn/record=b1031853~S1 http://digital.lib.ueh.edu.vn/handle/UEH/60344 English reserved 59 p. University of Economics Ho Chi Minh City; ISB (International School of Business) |
| institution |
Đại học Kinh tế Thành phố Hồ Chí Minh |
| collection |
DSpaceUEH |
| language |
English |
| topic |
Pricing |
| spellingShingle |
Pricing Nguyen Kim Long Chau Inappropriate pricing strategy in Groupe SEB Vietnam |
| description |
Groupe SEB is one of the global leaders in small domestic appliances over the world with notable brand names include All-Clad, Krups, Moulinex, Rowenta, Tefal. In Vietnam, after mergers and acquisitions (M&A) Asia Vina Fan since 2015, Groupe SEB confirmed and expected to build up the strong manufacturing and merchandise system in Home comfort category. However, Groupe SEB’s business result has shown the down trend in recent years in term of revenue and operating profit margin. Few possible problems have been discussed by conducted in-depth interview and validated by theory-formed to see main problem is due to price structure model and specifically is pricing strategy, pricing structure. Consequences from wrong pricing setting may lead to some effects that impact to revenue and therefore net profit is not as good as expected. The main cause lead to the problem is walked through and confirmed via theory formed as well as some in-depth interview. This is mainly from price setting from Price waterfall structure. From there, some alternatives solutions are researched and offered from the current situation of Groupe SEB. The solution is also focused more on how to see the leak in price from waterfall model and design some action plan in this study. |
| author2 |
Dr. Tran Phuong Thao |
| author_facet |
Dr. Tran Phuong Thao Nguyen Kim Long Chau |
| format |
Master's Theses |
| author |
Nguyen Kim Long Chau |
| author_sort |
Nguyen Kim Long Chau |
| title |
Inappropriate pricing strategy in Groupe SEB Vietnam |
| title_short |
Inappropriate pricing strategy in Groupe SEB Vietnam |
| title_full |
Inappropriate pricing strategy in Groupe SEB Vietnam |
| title_fullStr |
Inappropriate pricing strategy in Groupe SEB Vietnam |
| title_full_unstemmed |
Inappropriate pricing strategy in Groupe SEB Vietnam |
| title_sort |
inappropriate pricing strategy in groupe seb vietnam |
| publisher |
University of Economics Ho Chi Minh City; ISB (International School of Business) |
| publishDate |
2020 |
| url |
https://opac.ueh.edu.vn/record=b1031853~S1 http://digital.lib.ueh.edu.vn/handle/UEH/60344 |
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AT nguyenkimlongchau inappropriatepricingstrategyingroupesebvietnam |
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