Strategy for improving game show quality in yeah1 channel at yeah1 company
In today's fiercely-competitive media and entertainment environment, television ratings play a pivotal role not only for television stations to evaluate how efective their investment is, but also for media agencies to assess how effective their marketing campaign is. In the case of the studying...
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| Định dạng: | Master's Theses |
| Ngôn ngữ: | English |
| Thông tin xuất bản: |
University of Economics Ho Chi Minh City; ISB (International School of Business)
2019
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| Chủ đề: | |
| Truy cập trực tuyến: | http://opac.ueh.edu.vn/record=b1030146~S1 http://digital.lib.ueh.edu.vn/handle/UEH/59081 |
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| Tóm tắt: | In today's fiercely-competitive media and entertainment environment, television ratings play a pivotal role not only for television stations to evaluate how efective their investment is, but also for media agencies to assess how effective their marketing campaign is. In the case of the studying joint stock company YEAH1 Group corporation which has been using television ratings to decide whether game show programs should be produced or bought from the third party to attract advertising agencies. Yeah1 company is facing a decrease in a rating of game show broadcasted on television at the weekend. This symptom will negatively affect market share, a number of advertising agencies, and even revenue. This problem is the unattractive content of the game show which is directly produced by themselves. In the long-term, if this unexpected situation is not solved, it would damage the mission of the company being become one of the top television stations in Vietnam. The mentioned solution to deal with this problem is a process of some activities: re-researching the need of the audiences to keep up with the mainstream of the market to help production team to generate new game show with better content. Along with these activities, the company should boost the discuss about game show to create debates and argues with the goals of enhancing game show image. |
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