Customer engagement in a facebook brand community: A study of Airline consumers in Vietnam
Chuyên ngành: Master of business (Honors)
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| Định dạng: | Master's Theses |
| Ngôn ngữ: | English |
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Trường Đại học Kinh tế Tp. Hồ Chí Minh
2017
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| Truy cập trực tuyến: | http://opac.ueh.edu.vn/record=b1024672~S8 http://digital.lib.ueh.edu.vn/handle/UEH/54506 |
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oai:localhost:UEH-545062023-10-25T04:51:23Z Customer engagement in a facebook brand community: A study of Airline consumers in Vietnam Le Minh Hoang Long Dr. Nguyen Thi Mai Trang Marketing management Brand Chuyên ngành: Master of business (Honors) Customer engagement is a group of factors that can affect the customer satisfaction, loyalty. The advent of Web 2.0 and in particular the social network media in recent years have led to an explosion of interest in customer engagement. Attracted by a great amount of users, companies have created brand communities in social networks. With the abilities to creating the interaction among individuals and firms in brand communities, social media can use to better serve customer and satisfy the needs. In Vietnam, former researches measuring the loyalty and satisfaction of customers engaged in social networking sites, such as Facebook, are still rare. This research aims to fill this gap by testing these hypotheses in airline industry and raising recommendations for its applications in practice . 2017-07-31T09:06:58Z 2017-07-31T09:06:58Z 2016 Master's Theses Barcode: 1000000436 http://opac.ueh.edu.vn/record=b1024672~S8 http://digital.lib.ueh.edu.vn/handle/UEH/54506 English reserved 77tr. Trường Đại học Kinh tế Tp. Hồ Chí Minh |
| institution |
Đại học Kinh tế Thành phố Hồ Chí Minh |
| collection |
DSpaceUEH |
| language |
English |
| topic |
Marketing management Brand |
| spellingShingle |
Marketing management Brand Le Minh Hoang Long Customer engagement in a facebook brand community: A study of Airline consumers in Vietnam |
| description |
Chuyên ngành: Master of business (Honors) |
| author2 |
Dr. Nguyen Thi Mai Trang |
| author_facet |
Dr. Nguyen Thi Mai Trang Le Minh Hoang Long |
| format |
Master's Theses |
| author |
Le Minh Hoang Long |
| author_sort |
Le Minh Hoang Long |
| title |
Customer engagement in a facebook brand community: A study of Airline consumers in Vietnam |
| title_short |
Customer engagement in a facebook brand community: A study of Airline consumers in Vietnam |
| title_full |
Customer engagement in a facebook brand community: A study of Airline consumers in Vietnam |
| title_fullStr |
Customer engagement in a facebook brand community: A study of Airline consumers in Vietnam |
| title_full_unstemmed |
Customer engagement in a facebook brand community: A study of Airline consumers in Vietnam |
| title_sort |
customer engagement in a facebook brand community: a study of airline consumers in vietnam |
| publisher |
Trường Đại học Kinh tế Tp. Hồ Chí Minh |
| publishDate |
2017 |
| url |
http://opac.ueh.edu.vn/record=b1024672~S8 http://digital.lib.ueh.edu.vn/handle/UEH/54506 |
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AT leminhhoanglong customerengagementinafacebookbrandcommunityastudyofairlineconsumersinvietnam |
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