Social customer relationship management
In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategie...
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| Tác giả chính: | |
|---|---|
| Định dạng: | Sách/Book |
| Ngôn ngữ: | English |
| Thông tin xuất bản: |
Switzerland. Springer International Publishing
2023
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| Chủ đề: | |
| Truy cập trực tuyến: | http://thuvienso.thanglong.edu.vn//handle/TLU/7009 |
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oai:localhost:TLU-70092023-06-19T02:29:08Z Social customer relationship management Fundamentals, Applications, Technologies Rainer Alt Truyền thông | Xã hội | Quản lý quan hệ khách hàng In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. 2023-06-19T02:29:08Z 2023-06-19T02:29:08Z 2020 Sách/Book http://thuvienso.thanglong.edu.vn//handle/TLU/7009 en application/pdf application/pdf Switzerland. Springer International Publishing |
| institution |
Trường Đại học Thăng Long |
| collection |
DSpaceTLongU |
| language |
English |
| topic |
Truyền thông | Xã hội | Quản lý quan hệ khách hàng |
| spellingShingle |
Truyền thông | Xã hội | Quản lý quan hệ khách hàng Rainer Alt Social customer relationship management |
| description |
In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. |
| format |
Sách/Book |
| author |
Rainer Alt |
| author_facet |
Rainer Alt |
| author_sort |
Rainer Alt |
| title |
Social customer relationship management |
| title_short |
Social customer relationship management |
| title_full |
Social customer relationship management |
| title_fullStr |
Social customer relationship management |
| title_full_unstemmed |
Social customer relationship management |
| title_sort |
social customer relationship management |
| publisher |
Switzerland. Springer International Publishing |
| publishDate |
2023 |
| url |
http://thuvienso.thanglong.edu.vn//handle/TLU/7009 |
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AT raineralt socialcustomerrelationshipmanagement AT raineralt fundamentalsapplicationstechnologies |
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1769339938358165504 |