Social commerce : Marketing, technology and management
Introduction to Social Commerce -- Tools and Platforms for Social Commerce -- Supporting Theories and Concepts for Social Commerce -- Marketing Communications in Social Media -- Customer Engagement and Metrics -- Social Shopping: Concepts, Benefits, and Models -- Social Customer Service and CRM Cont...
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| Ngôn ngữ: | eng |
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Springer International Publishing : Imprint: Springer
2023
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| Truy cập trực tuyến: | https://tailieuso.hub.edu.vn/handle/HUB/710 |
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| Tóm tắt: | Introduction to Social Commerce -- Tools and Platforms for Social Commerce -- Supporting Theories and Concepts for Social Commerce -- Marketing Communications in Social Media -- Customer Engagement and Metrics -- Social Shopping: Concepts, Benefits, and Models -- Social Customer Service and CRM Contents -- The Social Enterprise: From Recruiting to problem Solving and Collaboration -- Innovative Social Commerce Applications: From Social Government to Entertainment and Gaming -- Strategy and Performance Management in Social Commerce -- Implementing Social Commerce Systems |
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