Gender, culture, and consumer behavior
xxxi, 450 p. : ill.
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
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| Truy cập trực tuyến: | https://thuvienso.hoasen.edu.vn/handle/123456789/9980 |
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oai:https:--thuvienso.hoasen.edu.vn:123456789-99802023-10-06T08:06:04Z Gender, culture, and consumer behavior Otnes, Cele C. (editor) Zayer, Linda Tuncay (editor) Consumer behavior Cross-cultural studies Consumption (Economics) xxxi, 450 p. : ill. This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer behavior with topics relevant to psychology, marketing, advertising, sociology, women’s studies and cultural studies. It offers 16 chapters of cutting-edge research on gender, international culture and consumption. Unique to this volume is its emphasis on consumption and masculinity and inclusion of topics on a rapidly changing world of issues related to culture and gender in advertising, communications, psychology and consumer behavior. 2012 Book 978-1-84872-946-9 https://thuvienso.hoasen.edu.vn/handle/123456789/9980 en application/pdf application/pdf Routledge |
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Trường Đại học Hoa Sen |
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DSpaceHS |
| language |
English |
| topic |
Consumer behavior Cross-cultural studies Consumption (Economics) |
| spellingShingle |
Consumer behavior Cross-cultural studies Consumption (Economics) Otnes, Cele C. (editor) Zayer, Linda Tuncay (editor) Gender, culture, and consumer behavior |
| description |
xxxi, 450 p. : ill. |
| format |
Book |
| author |
Otnes, Cele C. (editor) Zayer, Linda Tuncay (editor) |
| author_facet |
Otnes, Cele C. (editor) Zayer, Linda Tuncay (editor) |
| author_sort |
Otnes, Cele C. (editor) |
| title |
Gender, culture, and consumer behavior |
| title_short |
Gender, culture, and consumer behavior |
| title_full |
Gender, culture, and consumer behavior |
| title_fullStr |
Gender, culture, and consumer behavior |
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Gender, culture, and consumer behavior |
| title_sort |
gender, culture, and consumer behavior |
| publisher |
Routledge |
| url |
https://thuvienso.hoasen.edu.vn/handle/123456789/9980 |
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