Social media strategy : marketing, advertising, and public relations in the consumer revolution
xvii, 353 p. : ill.
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Rowman & Littlefield
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oai:https:--thuvienso.hoasen.edu.vn:123456789-95202023-10-25T02:07:49Z Social media strategy : marketing, advertising, and public relations in the consumer revolution Quesenberry, Keith A. Social media Internet marketing Internet advertising Internet in public relations xvii, 353 p. : ill. This book is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control. The consumer revolution is not about giving up or giving in; it is about adjusting methods to affect change, support traditional efforts, and leverage consumer influence for the good of the brand whether it's a small business, large corporation or non-profit organization. Its real world examples and statistics make it a highly accessible text for students. This new and updated edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations. Adopters of the first edition will find the original structure and approach in tact with additions that take a more integrated look at social media strategy. It features a new chapter on law, ethics and etiquette, and updates on key topics such as social media careers, personal branding, storytelling, paid social media, messaging apps, live video, influencer marketing, B2B social selling, and all major social media platforms. 2nd edition 2019 Book 9781538101360 https://thuvienso.hoasen.edu.vn/handle/123456789/9520 en application/pdf application/pdf Rowman & Littlefield |
institution |
Trường Đại học Hoa Sen |
collection |
DSpaceHS |
language |
English |
topic |
Social media Internet marketing Internet advertising Internet in public relations |
spellingShingle |
Social media Internet marketing Internet advertising Internet in public relations Quesenberry, Keith A. Social media strategy : marketing, advertising, and public relations in the consumer revolution |
description |
xvii, 353 p. : ill. |
format |
Book |
author |
Quesenberry, Keith A. |
author_facet |
Quesenberry, Keith A. |
author_sort |
Quesenberry, Keith A. |
title |
Social media strategy : marketing, advertising, and public relations in the consumer revolution |
title_short |
Social media strategy : marketing, advertising, and public relations in the consumer revolution |
title_full |
Social media strategy : marketing, advertising, and public relations in the consumer revolution |
title_fullStr |
Social media strategy : marketing, advertising, and public relations in the consumer revolution |
title_full_unstemmed |
Social media strategy : marketing, advertising, and public relations in the consumer revolution |
title_sort |
social media strategy : marketing, advertising, and public relations in the consumer revolution |
publisher |
Rowman & Littlefield |
url |
https://thuvienso.hoasen.edu.vn/handle/123456789/9520 |
work_keys_str_mv |
AT quesenberrykeitha socialmediastrategymarketingadvertisingandpublicrelationsintheconsumerrevolution |
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