Social media strategy : marketing, advertising, and public relations in the consumer revolution

xvii, 353 p. : ill.

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Tác giả chính: Quesenberry, Keith A.
Định dạng: Sách
Ngôn ngữ:English
Thông tin xuất bản: Rowman & Littlefield
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Truy cập trực tuyến:https://thuvienso.hoasen.edu.vn/handle/123456789/9520
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spelling oai:https:--thuvienso.hoasen.edu.vn:123456789-95202023-10-25T02:07:49Z Social media strategy : marketing, advertising, and public relations in the consumer revolution Quesenberry, Keith A. Social media Internet marketing Internet advertising Internet in public relations xvii, 353 p. : ill. This book is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control. The consumer revolution is not about giving up or giving in; it is about adjusting methods to affect change, support traditional efforts, and leverage consumer influence for the good of the brand whether it's a small business, large corporation or non-profit organization. Its real world examples and statistics make it a highly accessible text for students. This new and updated edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations. Adopters of the first edition will find the original structure and approach in tact with additions that take a more integrated look at social media strategy. It features a new chapter on law, ethics and etiquette, and updates on key topics such as social media careers, personal branding, storytelling, paid social media, messaging apps, live video, influencer marketing, B2B social selling, and all major social media platforms. 2nd edition 2019 Book 9781538101360 https://thuvienso.hoasen.edu.vn/handle/123456789/9520 en application/pdf application/pdf Rowman & Littlefield
institution Trường Đại học Hoa Sen
collection DSpaceHS
language English
topic Social media
Internet marketing
Internet advertising
Internet in public relations
spellingShingle Social media
Internet marketing
Internet advertising
Internet in public relations
Quesenberry, Keith A.
Social media strategy : marketing, advertising, and public relations in the consumer revolution
description xvii, 353 p. : ill.
format Book
author Quesenberry, Keith A.
author_facet Quesenberry, Keith A.
author_sort Quesenberry, Keith A.
title Social media strategy : marketing, advertising, and public relations in the consumer revolution
title_short Social media strategy : marketing, advertising, and public relations in the consumer revolution
title_full Social media strategy : marketing, advertising, and public relations in the consumer revolution
title_fullStr Social media strategy : marketing, advertising, and public relations in the consumer revolution
title_full_unstemmed Social media strategy : marketing, advertising, and public relations in the consumer revolution
title_sort social media strategy : marketing, advertising, and public relations in the consumer revolution
publisher Rowman & Littlefield
url https://thuvienso.hoasen.edu.vn/handle/123456789/9520
work_keys_str_mv AT quesenberrykeitha socialmediastrategymarketingadvertisingandpublicrelationsintheconsumerrevolution
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