Marketing communications : a European perspective
4th edition
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| Tác giả chính: | , , |
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
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Pearson Education Limited
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| Truy cập trực tuyến: | https://thuvienso.hoasen.edu.vn/handle/123456789/3642 |
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oai:https:--thuvienso.hoasen.edu.vn:123456789-36422023-10-25T06:36:24Z Marketing communications : a European perspective Pelsmacker, Patrick De Geuens, Maggie Bergh, Joeri Van den Marketing Communication in marketing 4th edition 2010 Book 978-0-273-72138-3 https://thuvienso.hoasen.edu.vn/handle/123456789/3642 en xxiii, 660 p. : ill. application/pdf application/pdf Pearson Education Limited |
| institution |
Trường Đại học Hoa Sen |
| collection |
DSpaceHS |
| language |
English |
| topic |
Marketing Communication in marketing |
| spellingShingle |
Marketing Communication in marketing Pelsmacker, Patrick De Geuens, Maggie Bergh, Joeri Van den Marketing communications : a European perspective |
| description |
4th edition |
| format |
Book |
| author |
Pelsmacker, Patrick De Geuens, Maggie Bergh, Joeri Van den |
| author_facet |
Pelsmacker, Patrick De Geuens, Maggie Bergh, Joeri Van den |
| author_sort |
Pelsmacker, Patrick De |
| title |
Marketing communications : a European perspective |
| title_short |
Marketing communications : a European perspective |
| title_full |
Marketing communications : a European perspective |
| title_fullStr |
Marketing communications : a European perspective |
| title_full_unstemmed |
Marketing communications : a European perspective |
| title_sort |
marketing communications : a european perspective |
| publisher |
Pearson Education Limited |
| url |
https://thuvienso.hoasen.edu.vn/handle/123456789/3642 |
| work_keys_str_mv |
AT pelsmackerpatrickde marketingcommunicationsaeuropeanperspective AT geuensmaggie marketingcommunicationsaeuropeanperspective AT berghjoerivanden marketingcommunicationsaeuropeanperspective |
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1794706307106734080 |