ROLE OF USER GENERATED CONTENT IN DESTINATION IMAGE FORMATION

International Journal of Tourism and Travel; Volume 10 Issue 1 2017

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Tác giả chính: Gurung, Deep Jyoti, Goswami, Chandan
Định dạng: Bài trích
Ngôn ngữ:English
Thông tin xuất bản: 2024
Chủ đề:
Truy cập trực tuyến:https://thuvienso.hoasen.edu.vn/handle/123456789/14808
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spelling oai:https:--thuvienso.hoasen.edu.vn:123456789-148082024-01-02T04:20:55Z ROLE OF USER GENERATED CONTENT IN DESTINATION IMAGE FORMATION Gurung, Deep Jyoti Goswami, Chandan Destination Image, User Generated Content (UGC), Research Methods, Literature Review International Journal of Tourism and Travel; Volume 10 Issue 1 2017 This paper is a humble effort on bringing together the ideas and research findings of different intellectuals and researchers with respect to formation of destination image. Special emphasis is put on the role of the internet, specifically User Generated Content (UGC), in formation of destination image.Design/Methodology/Approach: This paper uses review of literature from various sources that are relevant to the subject of study. The literature is selected based on the availability, language (English), accessibility, and relevancy to the topic.Findings: The rise in use of User Generated Content (UGC) platforms as source of information is influential in formation of destination image. This phenomenon has gained attention from research communities, leading to the use of numerous research methods to study the relationship between User Generated Content (UGC) and destination image.Research Limitations/Implications: The research is limited to certain literature from a limited database. Exhaustive literature review would lead to more concrete idea of the trend flowing from the role of conventional destination image formation agents to the role of User Generated Content (UGC) in the formation of a destination image.Practical Implications: The importance of User Generated Content (UGC) in formation of destination image can be realized by various stakeholders of tourism. The list of qualitative and quantitative research methods along with the tools applied to study the phenomenon enables the researcher in comparing and deciding about appropriate research method and tools for further research.Originality/Value: The originality of the paper remains in the attempt to draw the attention of research community towards the shift of research interest from conventional methods of measuring destination image to the new platforms of measuring destination image. 2024-01-02T04:20:53Z 2024-01-02T04:20:53Z 2017 Article https://thuvienso.hoasen.edu.vn/handle/123456789/14808 en application/pdf
institution Trường Đại học Hoa Sen
collection DSpaceHS
language English
topic Destination Image, User Generated Content (UGC), Research Methods, Literature Review
spellingShingle Destination Image, User Generated Content (UGC), Research Methods, Literature Review
Gurung, Deep Jyoti
Goswami, Chandan
ROLE OF USER GENERATED CONTENT IN DESTINATION IMAGE FORMATION
description International Journal of Tourism and Travel; Volume 10 Issue 1 2017
format Article
author Gurung, Deep Jyoti
Goswami, Chandan
author_facet Gurung, Deep Jyoti
Goswami, Chandan
author_sort Gurung, Deep Jyoti
title ROLE OF USER GENERATED CONTENT IN DESTINATION IMAGE FORMATION
title_short ROLE OF USER GENERATED CONTENT IN DESTINATION IMAGE FORMATION
title_full ROLE OF USER GENERATED CONTENT IN DESTINATION IMAGE FORMATION
title_fullStr ROLE OF USER GENERATED CONTENT IN DESTINATION IMAGE FORMATION
title_full_unstemmed ROLE OF USER GENERATED CONTENT IN DESTINATION IMAGE FORMATION
title_sort role of user generated content in destination image formation
publishDate 2024
url https://thuvienso.hoasen.edu.vn/handle/123456789/14808
work_keys_str_mv AT gurungdeepjyoti roleofusergeneratedcontentindestinationimageformation
AT goswamichandan roleofusergeneratedcontentindestinationimageformation
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