Engaging customers with online restaurant community through mutual disclosure amid the COVID-19 pandemic: The roles of customer trust and swift guanxi

Journal of Hospitality and Tourism Management 56 (2023)

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Tác giả chính:	Liu, Min, Xu, Jie, Li, Shuhao, Wei, Min
Định dạng:	Bài trích
Ngôn ngữ:	English
Thông tin xuất bản:	Elservier 2023
Chủ đề:	Online restaurant community; Mutual disclosure; Customer engagement; Swift guanxi; Customer trust
Truy cập trực tuyến:	https://thuvienso.hoasen.edu.vn/handle/123456789/14137
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spelling	oai:https:--thuvienso.hoasen.edu.vn:123456789-141372023-11-08T07:26:39Z Engaging customers with online restaurant community through mutual disclosure amid the COVID-19 pandemic: The roles of customer trust and swift guanxi Liu, Min Xu, Jie Li, Shuhao Wei, Min Online restaurant community; Mutual disclosure; Customer engagement; Swift guanxi; Customer trust Journal of Hospitality and Tourism Management 56 (2023) Online restaurant communities have emerged as an important channel for restaurants to engage customers and increase sales amid the COVID-19 pandemic in China. According to social penetration theory and social exchange theory, this study investigates how mutual disclosures between servers and customers influence customers? social influence and knowledge-sharing engagement through customer trust and swift guanxi. Using questionnaire data collected from 340 customers, this study finds that server disclosure facilitates customer disclosure, and both server and customer disclosures positively predict customer trust and swift guanxi. Furthermore, customer trust can in turn promote swift guanxi and customers? social influence engagement, while swift guanxi promotes both kinds of customer engagement. The outstanding theoretical implications of the present research lie in that it depicts the formation mechanism of customer engagement from the new lens of mutual disclosure and guanxi in Chinese culture. Practical implications can help restaurants improve performance. 2023-11-08T07:26:36Z 2023-11-08T07:26:36Z 2023 Article https://thuvienso.hoasen.edu.vn/handle/123456789/14137 en application/pdf Elservier
institution	Trường Đại học Hoa Sen
collection	DSpaceHS
language	English
topic	Online restaurant community; Mutual disclosure; Customer engagement; Swift guanxi; Customer trust
spellingShingle	Online restaurant community; Mutual disclosure; Customer engagement; Swift guanxi; Customer trust Liu, Min Xu, Jie Li, Shuhao Wei, Min Engaging customers with online restaurant community through mutual disclosure amid the COVID-19 pandemic: The roles of customer trust and swift guanxi
description	Journal of Hospitality and Tourism Management 56 (2023)
format	Article
author	Liu, Min Xu, Jie Li, Shuhao Wei, Min
author_facet	Liu, Min Xu, Jie Li, Shuhao Wei, Min
author_sort	Liu, Min
title	Engaging customers with online restaurant community through mutual disclosure amid the COVID-19 pandemic: The roles of customer trust and swift guanxi
title_short	Engaging customers with online restaurant community through mutual disclosure amid the COVID-19 pandemic: The roles of customer trust and swift guanxi
title_full	Engaging customers with online restaurant community through mutual disclosure amid the COVID-19 pandemic: The roles of customer trust and swift guanxi
title_fullStr	Engaging customers with online restaurant community through mutual disclosure amid the COVID-19 pandemic: The roles of customer trust and swift guanxi
title_full_unstemmed	Engaging customers with online restaurant community through mutual disclosure amid the COVID-19 pandemic: The roles of customer trust and swift guanxi
title_sort	engaging customers with online restaurant community through mutual disclosure amid the covid-19 pandemic: the roles of customer trust and swift guanxi
publisher	Elservier
publishDate	2023
url	https://thuvienso.hoasen.edu.vn/handle/123456789/14137
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Engaging customers with online restaurant community through mutual disclosure amid the COVID-19 pandemic: The roles of customer trust and swift guanxi

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