A Study on Effect of Branding on Consumer Buying Behavior Through Digital Marketing with Special Reference To Echovme - Digital Marketing Agency
In the development of science and technology today?s innovation becomes obsolete tomorrow. The tastes and preferences of the consumers are also changing at a rapid rate. The marketers are finding it difficult tocope up with the changing need of the customers. These changes in the expectations of...
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| Định dạng: | Working Paper |
| Ngôn ngữ: | English |
| Thông tin xuất bản: |
2023
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| Chủ đề: | |
| Truy cập trực tuyến: | https://thuvienso.hoasen.edu.vn/handle/123456789/14071 |
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| Tóm tắt: | In the development of science and technology today?s innovation becomes obsolete tomorrow. The
tastes and preferences of the consumers are also changing at a rapid rate. The marketers are finding
it difficult tocope up with the changing need of the customers. These changes in the expectations of
the customers are due to many reasons, butoneof themain reasons is changing buying behavior.
Buying behavior changes are more seenamong the youth than the younger childrenand old age
people. The buying behavior of younger generation not only influences their individualbuying behavior,
but also it influences the buying behavior of the family. As a marketer one needs tounderstand the
changing needs of the customers and produce the goods and services accordingly. With advertising
expenses is getting expensive due to that it suffered where consumers overwhelmed by quantity of
traditional advertisements (e.g. flyers, brochure, etc.) which difficult to attract their interest. Andit
also, affects the consumer behavior towards brand awareness. For example, consumers nowadays
spent alot of time on internet such as online shopping which they not only to buy a product but to
compare about the productor services, compare the price, product features, to get information, etc.
towards online marketing rather than conscious about the brand. Therefore, to ensure the product or
service success,awareness level must be managed across the entire product life-cycle - from product
launch through tomarketdecline.. |
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