Digital marketing : strategy, implementation and practice

I am fortunate to have shared my journey of understanding how best to use digital marketing with thousands of students and marketing professionals and I thank you for sharing your experiences with me. I’d particularly like to thank all the practitioners who have shared their experiences on applyi...

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Tác giả chính: Chaffey, Dave, Elias-Chadwick, Fiona
Định dạng: Sách
Ngôn ngữ:en_US
Thông tin xuất bản: Pearson 2023
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Truy cập trực tuyến:https://thuvienso.hoasen.edu.vn/handle/123456789/13986
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spelling oai:https:--thuvienso.hoasen.edu.vn:123456789-139862023-10-11T06:11:45Z Digital marketing : strategy, implementation and practice Digital marketing Chaffey, Dave Elias-Chadwick, Fiona Digital marketing Marketing I am fortunate to have shared my journey of understanding how best to use digital marketing with thousands of students and marketing professionals and I thank you for sharing your experiences with me. I’d particularly like to thank all the practitioners who have shared their experiences on applying digital marketing in their articles and webinars on Smartinsights. com and past, present and future colleagues who I have enjoyed working with to develop our digital communications at Smart Insights, in particular my co-founders Stu Miller and Danyl Bosomworth. Likewise, I appreciate the effort made by the digital marketing specialists who have shared their knowledge as expert commentators on Smart Insights, including Mike Berry and Richard Sedley (marketing strategy), Dan Barker, Ben Jesson and Pritesh Patel (analytics), Dan Bosomworth, Paul Fennemore, Katy Howell and Marie Page (social media marketing), Rene Power (B2B marketing), Rob Thurner (mobile marketing), Chris Soames, James Gurd and John Newton (search marketing), Lilach Bullock (social media marketing), Mel Henson (copywriting), Paul Rouke (usability) and Kath Pay, Tim Watson and Jenna Tiffany (email marketing). Also to the many occasional contributors who have shared their expertise and experiences. The authors would like to thank the team at Pearson Education for their help in the crea- tion of this text through many useful reviews, especially Anita Atkinson, Rufus Curnow, Elizabeth Leight, Manoj Lodhi and Diane Jones. As always, special thanks go to my family for supporting me in the ongoing updates and educating me via their personal and business use of social media marketing! 2023-10-11T06:11:37Z 2023-10-11T06:11:37Z 2022 Book https://thuvienso.hoasen.edu.vn/handle/123456789/13986 en_US application/pdf application/pdf Pearson
institution Trường Đại học Hoa Sen
collection DSpaceHS
language en_US
topic Digital marketing
Marketing
spellingShingle Digital marketing
Marketing
Chaffey, Dave
Elias-Chadwick, Fiona
Digital marketing : strategy, implementation and practice
description I am fortunate to have shared my journey of understanding how best to use digital marketing with thousands of students and marketing professionals and I thank you for sharing your experiences with me. I’d particularly like to thank all the practitioners who have shared their experiences on applying digital marketing in their articles and webinars on Smartinsights. com and past, present and future colleagues who I have enjoyed working with to develop our digital communications at Smart Insights, in particular my co-founders Stu Miller and Danyl Bosomworth. Likewise, I appreciate the effort made by the digital marketing specialists who have shared their knowledge as expert commentators on Smart Insights, including Mike Berry and Richard Sedley (marketing strategy), Dan Barker, Ben Jesson and Pritesh Patel (analytics), Dan Bosomworth, Paul Fennemore, Katy Howell and Marie Page (social media marketing), Rene Power (B2B marketing), Rob Thurner (mobile marketing), Chris Soames, James Gurd and John Newton (search marketing), Lilach Bullock (social media marketing), Mel Henson (copywriting), Paul Rouke (usability) and Kath Pay, Tim Watson and Jenna Tiffany (email marketing). Also to the many occasional contributors who have shared their expertise and experiences. The authors would like to thank the team at Pearson Education for their help in the crea- tion of this text through many useful reviews, especially Anita Atkinson, Rufus Curnow, Elizabeth Leight, Manoj Lodhi and Diane Jones. As always, special thanks go to my family for supporting me in the ongoing updates and educating me via their personal and business use of social media marketing!
format Book
author Chaffey, Dave
Elias-Chadwick, Fiona
author_facet Chaffey, Dave
Elias-Chadwick, Fiona
author_sort Chaffey, Dave
title Digital marketing : strategy, implementation and practice
title_short Digital marketing : strategy, implementation and practice
title_full Digital marketing : strategy, implementation and practice
title_fullStr Digital marketing : strategy, implementation and practice
title_full_unstemmed Digital marketing : strategy, implementation and practice
title_sort digital marketing : strategy, implementation and practice
publisher Pearson
publishDate 2023
url https://thuvienso.hoasen.edu.vn/handle/123456789/13986
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