Marketing for nonprofit organizations : insights and innovations
The second edition of Marketing for Nonprofit Organizations provides various strategies to build upon when marketing for nonprofit and social impact organizations. This new edition highlights new and innovative organizations and how they are using methods new to the field. Grau explains the fundamen...
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
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Oxford University Press
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| Truy cập trực tuyến: | https://thuvienso.hoasen.edu.vn/handle/123456789/13249 |
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oai:https:--thuvienso.hoasen.edu.vn:123456789-132492023-10-25T07:13:58Z Marketing for nonprofit organizations : insights and innovations Grau, Stacy Landreth Marketing Nonproit organizations The second edition of Marketing for Nonprofit Organizations provides various strategies to build upon when marketing for nonprofit and social impact organizations. This new edition highlights new and innovative organizations and how they are using methods new to the field. Grau explains the fundamentals of marketing for nonprofits. It is an ideal resource for courses in both business schools and social work programs, as well as nonprofit managers who are ready to explore new and innovative ways to support their organization. Upon finishing this book, readers will know how to integrate important aspects of marketing into the fabric of an organization's mission, including brand strategy, social media, market research, target audience selection, promotional tactics, and market valuation. 2nd edition 2021 Book 9780190090821 9780190090838 https://thuvienso.hoasen.edu.vn/handle/123456789/13249 en ix, 225 p. : ill. application/pdf application/pdf Oxford University Press |
| institution |
Trường Đại học Hoa Sen |
| collection |
DSpaceHS |
| language |
English |
| topic |
Marketing Nonproit organizations |
| spellingShingle |
Marketing Nonproit organizations Grau, Stacy Landreth Marketing for nonprofit organizations : insights and innovations |
| description |
The second edition of Marketing for Nonprofit Organizations provides various strategies to build upon when marketing for nonprofit and social impact organizations. This new edition highlights new and innovative organizations and how they are using methods new to the field. Grau explains the fundamentals of marketing for nonprofits. It is an ideal resource for courses in both business schools and social work programs, as well as nonprofit managers who are ready to explore new and innovative ways to support their organization. Upon finishing this book, readers will know how to integrate important aspects of marketing into the fabric of an organization's mission, including brand strategy, social media, market research, target audience selection, promotional tactics, and market valuation. |
| format |
Book |
| author |
Grau, Stacy Landreth |
| author_facet |
Grau, Stacy Landreth |
| author_sort |
Grau, Stacy Landreth |
| title |
Marketing for nonprofit organizations : insights and innovations |
| title_short |
Marketing for nonprofit organizations : insights and innovations |
| title_full |
Marketing for nonprofit organizations : insights and innovations |
| title_fullStr |
Marketing for nonprofit organizations : insights and innovations |
| title_full_unstemmed |
Marketing for nonprofit organizations : insights and innovations |
| title_sort |
marketing for nonprofit organizations : insights and innovations |
| publisher |
Oxford University Press |
| url |
https://thuvienso.hoasen.edu.vn/handle/123456789/13249 |
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