Tourism product development in China, Asian and European countries

This book analyzes a broad variety of tourism products in China, Asia and Europe that employ both cutting-edge IT technologies and advanced methodologies. These products are cultural tourism, recreational tourism, sport tourism, adventure tourism, medical tourism and more. Authors from different are...

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Tác giả chính: Luo, Yuhua (editor), Jiang, Jinbo (editor), Bi, Doudou (editor)
Định dạng: Sách
Ngôn ngữ:English
Thông tin xuất bản: Springer
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Truy cập trực tuyến:https://thuvienso.hoasen.edu.vn/handle/123456789/12064
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spelling oai:https:--thuvienso.hoasen.edu.vn:123456789-120642023-10-19T09:15:04Z Tourism product development in China, Asian and European countries Luo, Yuhua (editor) Jiang, Jinbo (editor) Bi, Doudou (editor) Tourism Developing countries This book analyzes a broad variety of tourism products in China, Asia and Europe that employ both cutting-edge IT technologies and advanced methodologies. These products are cultural tourism, recreational tourism, sport tourism, adventure tourism, medical tourism and more. Authors from different areas contributed to the book, including academic researchers, graduate students, government administrators and industry practitioners. The book covers the entire chain of tourism product business processes: product development and improvement, tourist behavior analysis, marketing and sales, customer service, etc. In addition, it addresses related issues such as tourism sustainability, policymaking, environmental protection and human resource development. Big data processing, data mining, visual content analysis and textural content analysis, semantic nets and sentiment analysis are among the cutting-edge technological tools used to study tourism product development here. The book gathers selected papers from the 9th International Conference on Tourism and Hospitality between China and Spain (www.china-spain.org) with participants from 18 countries. Though the book is mainly intended for researchers and policymakers, it will also appeal to a wider audience, due to its first-hand content, insightful analysis and broad geographic coverage. 2020 Book 978-981-15-4447-7 https://thuvienso.hoasen.edu.vn/handle/123456789/12064 en viii, 251 p. : ill. application/pdf application/pdf Springer
institution Trường Đại học Hoa Sen
collection DSpaceHS
language English
topic Tourism
Developing countries
spellingShingle Tourism
Developing countries
Luo, Yuhua (editor)
Jiang, Jinbo (editor)
Bi, Doudou (editor)
Tourism product development in China, Asian and European countries
description This book analyzes a broad variety of tourism products in China, Asia and Europe that employ both cutting-edge IT technologies and advanced methodologies. These products are cultural tourism, recreational tourism, sport tourism, adventure tourism, medical tourism and more. Authors from different areas contributed to the book, including academic researchers, graduate students, government administrators and industry practitioners. The book covers the entire chain of tourism product business processes: product development and improvement, tourist behavior analysis, marketing and sales, customer service, etc. In addition, it addresses related issues such as tourism sustainability, policymaking, environmental protection and human resource development. Big data processing, data mining, visual content analysis and textural content analysis, semantic nets and sentiment analysis are among the cutting-edge technological tools used to study tourism product development here. The book gathers selected papers from the 9th International Conference on Tourism and Hospitality between China and Spain (www.china-spain.org) with participants from 18 countries. Though the book is mainly intended for researchers and policymakers, it will also appeal to a wider audience, due to its first-hand content, insightful analysis and broad geographic coverage.
format Book
author Luo, Yuhua (editor)
Jiang, Jinbo (editor)
Bi, Doudou (editor)
author_facet Luo, Yuhua (editor)
Jiang, Jinbo (editor)
Bi, Doudou (editor)
author_sort Luo, Yuhua (editor)
title Tourism product development in China, Asian and European countries
title_short Tourism product development in China, Asian and European countries
title_full Tourism product development in China, Asian and European countries
title_fullStr Tourism product development in China, Asian and European countries
title_full_unstemmed Tourism product development in China, Asian and European countries
title_sort tourism product development in china, asian and european countries
publisher Springer
url https://thuvienso.hoasen.edu.vn/handle/123456789/12064
work_keys_str_mv AT luoyuhuaeditor tourismproductdevelopmentinchinaasianandeuropeancountries
AT jiangjinboeditor tourismproductdevelopmentinchinaasianandeuropeancountries
AT bidoudoueditor tourismproductdevelopmentinchinaasianandeuropeancountries
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