Event management : for tourism, cultural, business, and sporting events
From this book readers will learn how to design, plan, market, and stage an event. In addition, readers will learn how to manage staff and staffing problems and to ensure the safety of everyone involved. Topics will also discuss what is needed for legal compliance, risk management, financial control...
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| Tác giả chính: | , |
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Thông tin xuất bản: |
Prentice Hall
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| Chủ đề: | |
| Truy cập trực tuyến: | https://thuvienso.hoasen.edu.vn/handle/123456789/11430 |
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| Tóm tắt: | From this book readers will learn how to design, plan, market, and stage an event. In addition, readers will learn how to manage staff and staffing problems and to ensure the safety of everyone involved. Topics will also discuss what is needed for legal compliance, risk management, financial control and successful event evaluation. Topics include: Size and types of events; Event teams; Concept and design; Feasibility; Legal compliance; Event marketing; Sponsorship; Promotion; Financial management; Risk management; Planning; Protocol; Choosing the event site; Developing the theme; Conducting rehearsals; Managing the environment; Staffing; Leadership; Operations and logistics; Safety and security; Crowd management and evacuation; Monitoring, control and evaluation; and Careers in a changing environment. |
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