Maketing for sustainable tourism
Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of com...
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
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| Truy cập trực tuyến: | https://thuvienso.hoasen.edu.vn/handle/123456789/10287 |
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oai:https:--thuvienso.hoasen.edu.vn:123456789-102872023-10-19T09:33:25Z Maketing for sustainable tourism Font, Xavier (editor) McCabe, Scott (editor) Tourism Sustainable tourism Maketing Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. This book summarises the latest research on the theories, methods and results of marketing that seeks to make tourist destinations better places to live in, and better places to visit. It shares evidence on the motivations, mechanisms and barriers that businesses encounter, and on successes in changing consumer behaviour and pursuing sustainability goals. Particular attention is given to the methodologies of sustainable tourism marketing, to the subject’s breadth and complexity, and to its many innovations. Further research is called for to fully understand what contextual aspects influence these pro-sustainability interventions to achieve which outcomes in other settings, in order to validate some of the exploratory studies discussed, and establish the feasibility of scaling up pilot studies for more general use. 2018 Book 978-1-138-56031-4 https://thuvienso.hoasen.edu.vn/handle/123456789/10287 en x,197 p. : ill. application/pdf application/pdf Routledge |
| institution |
Trường Đại học Hoa Sen |
| collection |
DSpaceHS |
| language |
English |
| topic |
Tourism Sustainable tourism Maketing |
| spellingShingle |
Tourism Sustainable tourism Maketing Font, Xavier (editor) McCabe, Scott (editor) Maketing for sustainable tourism |
| description |
Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. This book summarises the latest research on the theories, methods and results of marketing that seeks to make tourist destinations better places to live in, and better places to visit. It shares evidence on the motivations, mechanisms and barriers that businesses encounter, and on successes in changing consumer behaviour and pursuing sustainability goals. Particular attention is given to the methodologies of sustainable tourism marketing, to the subject’s breadth and complexity, and to its many innovations. Further research is called for to fully understand what contextual aspects influence these pro-sustainability interventions to achieve which outcomes in other settings, in order to validate some of the exploratory studies discussed, and establish the feasibility of scaling up pilot studies for more general use. |
| format |
Book |
| author |
Font, Xavier (editor) McCabe, Scott (editor) |
| author_facet |
Font, Xavier (editor) McCabe, Scott (editor) |
| author_sort |
Font, Xavier (editor) |
| title |
Maketing for sustainable tourism |
| title_short |
Maketing for sustainable tourism |
| title_full |
Maketing for sustainable tourism |
| title_fullStr |
Maketing for sustainable tourism |
| title_full_unstemmed |
Maketing for sustainable tourism |
| title_sort |
maketing for sustainable tourism |
| publisher |
Routledge |
| url |
https://thuvienso.hoasen.edu.vn/handle/123456789/10287 |
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AT fontxaviereditor maketingforsustainabletourism AT mccabescotteditor maketingforsustainabletourism |
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