The Small Business Online Marketing Handbook: Converting Online Conversations to Offline Sales
The small business marketing experts at Demandforce help owners kick off their online strategy. Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbo...
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Wiley
2016
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oai:https:--lib.hpu.edu.vn:123456789-221962024-06-13T14:58:01Z The Small Business Online Marketing Handbook: Converting Online Conversations to Offline Sales Tsai, Annie Small business Online marketing Marketing The small business marketing experts at Demandforce help owners kick off their online strategy. Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author Annie Tsai shows you how to refocus just a small percentage of an offline marketing budget and create exponential return for your business. Author Annie Tsai is a popular blogger and Chief Customer Officer for Demandforce, an automated Internet marketing and communication company specializing in small - to medium-sized businesses, recently acquired by IntuitFeatures spot interviews and "do this now" advice from resident experts at Demandforce, including the founders. With the proliferation of social media and the consumer voice on the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online conversations into offline sales. The Small Business Online Marketing Handbook shows you how. 2016-07-06T01:18:47Z 2016-07-06T01:18:47Z 2013 Book 9781118615386 HPU2160213 https://lib.hpu.edu.vn/handle/123456789/22196 en 194 p. application/pdf application/pdf Wiley |
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Trường Đại học Quản lý và Công nghệ Hải Phòng |
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DSpaceHPU |
language |
English |
topic |
Small business Online marketing Marketing |
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Small business Online marketing Marketing Tsai, Annie The Small Business Online Marketing Handbook: Converting Online Conversations to Offline Sales |
description |
The small business marketing experts at Demandforce help owners kick off their online strategy. Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author Annie Tsai shows you how to refocus just a small percentage of an offline marketing budget and create exponential return for your business. Author Annie Tsai is a popular blogger and Chief Customer Officer for Demandforce, an automated Internet marketing and communication company specializing in small - to medium-sized businesses, recently acquired by IntuitFeatures spot interviews and "do this now" advice from resident experts at Demandforce, including the founders. With the proliferation of social media and the consumer voice on the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online conversations into offline sales. The Small Business Online Marketing Handbook shows you how. |
format |
Book |
author |
Tsai, Annie |
author_facet |
Tsai, Annie |
author_sort |
Tsai, Annie |
title |
The Small Business Online Marketing Handbook: Converting Online Conversations to Offline Sales |
title_short |
The Small Business Online Marketing Handbook: Converting Online Conversations to Offline Sales |
title_full |
The Small Business Online Marketing Handbook: Converting Online Conversations to Offline Sales |
title_fullStr |
The Small Business Online Marketing Handbook: Converting Online Conversations to Offline Sales |
title_full_unstemmed |
The Small Business Online Marketing Handbook: Converting Online Conversations to Offline Sales |
title_sort |
small business online marketing handbook: converting online conversations to offline sales |
publisher |
Wiley |
publishDate |
2016 |
url |
https://lib.hpu.edu.vn/handle/123456789/22196 |
work_keys_str_mv |
AT tsaiannie thesmallbusinessonlinemarketinghandbookconvertingonlineconversationstoofflinesales AT tsaiannie smallbusinessonlinemarketinghandbookconvertingonlineconversationstoofflinesales |
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