Improving service quality. The case of United Insurance Company
From its inception and development, insurance has been recognized as having contributed significantly to ensure the continuity, stability and efficiency of the production, circulation and social consumption through financial supporting by claim activity. It also plays an important role in the...
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| Tác giả chính: | |
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| Định dạng: | Luận án |
| Ngôn ngữ: | other |
| Thông tin xuất bản: |
Đại học Quốc gia Hà Nội
2016
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| Chủ đề: | |
| Truy cập trực tuyến: | http://repository.vnu.edu.vn/handle/VNU_123/6615 |
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| Tóm tắt: | From its inception and development, insurance has been recognized as having
contributed significantly to ensure the continuity, stability and efficiency of the production,
circulation and social consumption through financial supporting by claim activity. It also plays an
important role in the development of financial markets through capital investment. There are
several factors contributed to success of company including effectively utilizing resources,
applying new modern technology to improve service quality and reducing price… On Vietnamese
insurance market, insurers are mainly competing by reducing premium or increasing commission
but they lack of service quality improving strategy. However, due to rapid development of market
competition, those advantages are no longer reliable decisive factor in competition. Therefore,
service quality is becoming more and more important for client to select and use a service. In the
same market trend, United Insurance Company (UIC) has considered improving insurance service
quality as the priority task of company. |
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