Technology Acceptance Model and the Role of Trust to the Paths to Online Customer Loyalty in an Emerging Market

The technology acceptance model has been well-known for decades. However, the global adoption of the Internet creates new interests in utilizing TAM in e-commerce and the post-consumption intention, especially in emerging markets. Data was collected from 758 online customers via a web-based survey i...

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Tác giả chính: Nguyen, Thi Tuyet Mai, Yoshi, Takahashi, Nham, Phong Tuan, Ključne, riječi
Định dạng: Bài trích
Ngôn ngữ:English
Thông tin xuất bản: 2016
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Truy cập trực tuyến:http://repository.vnu.edu.vn/handle/VNU_123/13528
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spelling oai:112.137.131.14:VNU_123-135282020-07-01T07:39:10Z Technology Acceptance Model and the Role of Trust to the Paths to Online Customer Loyalty in an Emerging Market Nguyen, Thi Tuyet Mai Yoshi, Takahashi Nham, Phong Tuan Ključne, riječi Market Journal Technology Acceptance Model The technology acceptance model has been well-known for decades. However, the global adoption of the Internet creates new interests in utilizing TAM in e-commerce and the post-consumption intention, especially in emerging markets. Data was collected from 758 online customers via a web-based survey in Vietnam. Particular contribution of the results is that perceived usefulness, perceived ease of use, fairness, trust and the quality of the customer interface have direct or indirect impacts on customer satisfaction and customer loyalty. 2016-08-19T03:26:09Z 2016-08-19T03:26:09Z 2013 Article Nguyen, T. T. M., et al. (2013). Technology Acceptance Model and the Role of Trust to the Paths to Online Customer Loyalty in an Emerging Market. TRŽIŠTE. XXV (2), 231 - 248 http://repository.vnu.edu.vn/handle/VNU_123/13528 en TRŽIŠTE © ResearchGate 2018 application/pdf
institution Đại học Quốc Gia Hà Nội
collection DSpace
language English
topic Market Journal
Technology Acceptance Model
spellingShingle Market Journal
Technology Acceptance Model
Nguyen, Thi Tuyet Mai
Yoshi, Takahashi
Nham, Phong Tuan
Ključne, riječi
Technology Acceptance Model and the Role of Trust to the Paths to Online Customer Loyalty in an Emerging Market
description The technology acceptance model has been well-known for decades. However, the global adoption of the Internet creates new interests in utilizing TAM in e-commerce and the post-consumption intention, especially in emerging markets. Data was collected from 758 online customers via a web-based survey in Vietnam. Particular contribution of the results is that perceived usefulness, perceived ease of use, fairness, trust and the quality of the customer interface have direct or indirect impacts on customer satisfaction and customer loyalty.
format Article
author Nguyen, Thi Tuyet Mai
Yoshi, Takahashi
Nham, Phong Tuan
Ključne, riječi
author_facet Nguyen, Thi Tuyet Mai
Yoshi, Takahashi
Nham, Phong Tuan
Ključne, riječi
author_sort Nguyen, Thi Tuyet Mai
title Technology Acceptance Model and the Role of Trust to the Paths to Online Customer Loyalty in an Emerging Market
title_short Technology Acceptance Model and the Role of Trust to the Paths to Online Customer Loyalty in an Emerging Market
title_full Technology Acceptance Model and the Role of Trust to the Paths to Online Customer Loyalty in an Emerging Market
title_fullStr Technology Acceptance Model and the Role of Trust to the Paths to Online Customer Loyalty in an Emerging Market
title_full_unstemmed Technology Acceptance Model and the Role of Trust to the Paths to Online Customer Loyalty in an Emerging Market
title_sort technology acceptance model and the role of trust to the paths to online customer loyalty in an emerging market
publishDate 2016
url http://repository.vnu.edu.vn/handle/VNU_123/13528
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