Consumer behavior : building marketing strategy / David L. Mothersbaugh, University of Alabama, Del I. Hawkins, University of Oregon.

Hawkins's name appears first on earlier editions.

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Tác giả chính:	Hawkins, Del I., Mothersbaugh, David L.
Đồng tác giả:	Mothersbaugh, David L.
Định dạng:	text
Ngôn ngữ:	eng
Thông tin xuất bản:	McGraw-Hill Education,
Chủ đề:	Consumer behavior Market surveys Khoa Tài chính - Kế toán
Truy cập trực tuyến:	http://elib.ntt.edu.vn/documentdata01/2 tailieuthamkhao/600 congnghe/anhbiasach/17335_consumerbehavior_k_001thumbimage.jpg http://elib.ntt.edu.vn/Opac/DmdInfo.aspx?dmd_id=17335
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institution	Trường Đại học Nguyễn Tất Thành
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language	eng
topic	Consumer behavior Consumer behavior Market surveys Khoa Tài chính - Kế toán
spellingShingle	Consumer behavior Consumer behavior Market surveys Khoa Tài chính - Kế toán Hawkins, Del I. Mothersbaugh, David L. Consumer behavior : building marketing strategy / David L. Mothersbaugh, University of Alabama, Del I. Hawkins, University of Oregon.
description	Hawkins's name appears first on earlier editions.
author2	Mothersbaugh, David L.
author_facet	Mothersbaugh, David L. Hawkins, Del I. Mothersbaugh, David L.
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author	Hawkins, Del I. Mothersbaugh, David L.
author_sort	Hawkins, Del I.
title	Consumer behavior : building marketing strategy / David L. Mothersbaugh, University of Alabama, Del I. Hawkins, University of Oregon.
title_short	Consumer behavior : building marketing strategy / David L. Mothersbaugh, University of Alabama, Del I. Hawkins, University of Oregon.
title_full	Consumer behavior : building marketing strategy / David L. Mothersbaugh, University of Alabama, Del I. Hawkins, University of Oregon.
title_fullStr	Consumer behavior : building marketing strategy / David L. Mothersbaugh, University of Alabama, Del I. Hawkins, University of Oregon.
title_full_unstemmed	Consumer behavior : building marketing strategy / David L. Mothersbaugh, University of Alabama, Del I. Hawkins, University of Oregon.
title_sort	consumer behavior : building marketing strategy / david l. mothersbaugh, university of alabama, del i. hawkins, university of oregon.
publisher	McGraw-Hill Education,
url	http://elib.ntt.edu.vn/documentdata01/2 tailieuthamkhao/600 congnghe/anhbiasach/17335_consumerbehavior_k_001thumbimage.jpg http://elib.ntt.edu.vn/Opac/DmdInfo.aspx?dmd_id=17335
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Consumer behavior : building marketing strategy / David L. Mothersbaugh, University of Alabama, Del I. Hawkins, University of Oregon.

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