Hotel Revenue Management : From theory to practice / Stanislav Ivanov
This research monograph aims at developing an integrative framework of hotel revenue management. It elaborates the fundamental theoretical concepts in the field of hotel revenue management like the revenue management system, process, metrics, analysis, forecasting, segmentation and profiling, and et...
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| Ngôn ngữ: | eng |
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Zangador,
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Quản trị khách sạn |
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Quản trị khách sạn Ivanov, Stanislav Hotel Revenue Management : From theory to practice / Stanislav Ivanov |
| description |
This research monograph aims at developing an integrative framework of hotel
revenue management. It elaborates the fundamental theoretical concepts in the field
of hotel revenue management like the revenue management system, process, metrics,
analysis, forecasting, segmentation and profiling, and ethical issues. Special attention
is paid on the pricing and non-pricing revenue management tools used by hoteliers to
maximise their revenues and gross operating profit. The monograph investigates the
revenue management practices of accommodation establishments in Bulgaria and
provides recommendations for their improvement. The book is suitable for
undergraduate and graduate students in tourism, hospitality, hotel management,
services studies programmes, and researchers interested in revenue/yield
management. The book may also be used by hotel general managers, marketing
managers, revenue managers and other practitioners looking for ways to improve
their knowledge in the field. |
| format |
text |
| author |
Ivanov, Stanislav |
| author_facet |
Ivanov, Stanislav |
| author_sort |
Ivanov, Stanislav |
| title |
Hotel Revenue Management : From theory to practice / Stanislav Ivanov |
| title_short |
Hotel Revenue Management : From theory to practice / Stanislav Ivanov |
| title_full |
Hotel Revenue Management : From theory to practice / Stanislav Ivanov |
| title_fullStr |
Hotel Revenue Management : From theory to practice / Stanislav Ivanov |
| title_full_unstemmed |
Hotel Revenue Management : From theory to practice / Stanislav Ivanov |
| title_sort |
hotel revenue management : from theory to practice / stanislav ivanov |
| publisher |
Zangador, |
| url |
http://thuvien.hiu.vn/kiposdata0/patronimages/2023/tháng 1/12/12thumbimage.jpg https://thuvien.hiu.vn/Opac/DmdInfo.aspx?dmd_id=21205 |
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