Hotel Revenue Management : From theory to practice / Stanislav Ivanov

This research monograph aims at developing an integrative framework of hotel revenue management. It elaborates the fundamental theoretical concepts in the field of hotel revenue management like the revenue management system, process, metrics, analysis, forecasting, segmentation and profiling, and et...

Mô tả chi tiết

Lưu vào:
Hiển thị chi tiết
Tác giả chính: Ivanov, Stanislav
Định dạng: text
Ngôn ngữ:eng
Thông tin xuất bản: Zangador,
Chủ đề:
Truy cập trực tuyến:http://thuvien.hiu.vn/kiposdata0/patronimages/2023/tháng 1/12/12thumbimage.jpg
https://thuvien.hiu.vn/Opac/DmdInfo.aspx?dmd_id=21205
Từ khóa: Thêm từ khóa bạn đọc
Không có từ khóa, Hãy là người đầu tiên gắn từ khóa cho biểu ghi này!
id hiu-https:--thuvien.hiu.vn-Opac-DmdInfo.aspx?dmd_id=21205
record_format dspace
institution Trường Đại học Quốc tế Hồng Bàng
collection KiposHIU
language eng
topic Quản trị khách sạn
spellingShingle Quản trị khách sạn
Ivanov, Stanislav
Hotel Revenue Management : From theory to practice / Stanislav Ivanov
description This research monograph aims at developing an integrative framework of hotel revenue management. It elaborates the fundamental theoretical concepts in the field of hotel revenue management like the revenue management system, process, metrics, analysis, forecasting, segmentation and profiling, and ethical issues. Special attention is paid on the pricing and non-pricing revenue management tools used by hoteliers to maximise their revenues and gross operating profit. The monograph investigates the revenue management practices of accommodation establishments in Bulgaria and provides recommendations for their improvement. The book is suitable for undergraduate and graduate students in tourism, hospitality, hotel management, services studies programmes, and researchers interested in revenue/yield management. The book may also be used by hotel general managers, marketing managers, revenue managers and other practitioners looking for ways to improve their knowledge in the field.
format text
author Ivanov, Stanislav
author_facet Ivanov, Stanislav
author_sort Ivanov, Stanislav
title Hotel Revenue Management : From theory to practice / Stanislav Ivanov
title_short Hotel Revenue Management : From theory to practice / Stanislav Ivanov
title_full Hotel Revenue Management : From theory to practice / Stanislav Ivanov
title_fullStr Hotel Revenue Management : From theory to practice / Stanislav Ivanov
title_full_unstemmed Hotel Revenue Management : From theory to practice / Stanislav Ivanov
title_sort hotel revenue management : from theory to practice / stanislav ivanov
publisher Zangador,
url http://thuvien.hiu.vn/kiposdata0/patronimages/2023/tháng 1/12/12thumbimage.jpg
https://thuvien.hiu.vn/Opac/DmdInfo.aspx?dmd_id=21205
work_keys_str_mv AT ivanovstanislav hotelrevenuemanagementfromtheorytopracticestanislavivanov
_version_ 1768553274070269953