Social media strategy : marketing, advertising, and public relations in the consumer revolution / Keith A. Quesenberry, Messiah College.
This book is a blueprint for the practice of marketing communications, advertising, and public relations in a digital world where the consumer has taken control
Lưu vào:
Tác giả chính: | |
---|---|
Định dạng: | text |
Ngôn ngữ: | eng |
Thông tin xuất bản: |
Rowman & Littlefield,
|
Chủ đề: | |
Truy cập trực tuyến: | http://thuvien.hiu.vn/kiposdata0/patronimages/2022/tháng 6/18/27thumbimage.jpg https://thuvien.hiu.vn/Opac/DmdInfo.aspx?dmd_id=19636 |
Từ khóa: |
Thêm từ khóa bạn đọc
Không có từ khóa, Hãy là người đầu tiên gắn từ khóa cho biểu ghi này!
|
id |
hiu-https:--thuvien.hiu.vn-Opac-DmdInfo.aspx?dmd_id=19636 |
---|---|
record_format |
dspace |
institution |
Trường Đại học Quốc tế Hồng Bàng |
collection |
KiposHIU |
language |
eng |
topic |
Internet marketing Social media Internet advertising Truyền thông đa phương tiện |
spellingShingle |
Internet marketing Social media Internet advertising Truyền thông đa phương tiện Quesenberry, Keith A. Social media strategy : marketing, advertising, and public relations in the consumer revolution / Keith A. Quesenberry, Messiah College. |
description |
This book is a blueprint for the practice of marketing communications, advertising, and public relations in a digital world where the consumer has taken control |
format |
text |
author |
Quesenberry, Keith A. |
author_facet |
Quesenberry, Keith A. |
author_sort |
Quesenberry, Keith A. |
title |
Social media strategy : marketing, advertising, and public relations in the consumer revolution / Keith A. Quesenberry, Messiah College. |
title_short |
Social media strategy : marketing, advertising, and public relations in the consumer revolution / Keith A. Quesenberry, Messiah College. |
title_full |
Social media strategy : marketing, advertising, and public relations in the consumer revolution / Keith A. Quesenberry, Messiah College. |
title_fullStr |
Social media strategy : marketing, advertising, and public relations in the consumer revolution / Keith A. Quesenberry, Messiah College. |
title_full_unstemmed |
Social media strategy : marketing, advertising, and public relations in the consumer revolution / Keith A. Quesenberry, Messiah College. |
title_sort |
social media strategy : marketing, advertising, and public relations in the consumer revolution / keith a. quesenberry, messiah college. |
publisher |
Rowman & Littlefield, |
url |
http://thuvien.hiu.vn/kiposdata0/patronimages/2022/tháng 6/18/27thumbimage.jpg https://thuvien.hiu.vn/Opac/DmdInfo.aspx?dmd_id=19636 |
work_keys_str_mv |
AT quesenberrykeitha socialmediastrategymarketingadvertisingandpublicrelationsintheconsumerrevolutionkeithaquesenberrymessiahcollege |
_version_ |
1768553273378209793 |