Social media strategy : marketing, advertising, and public relations in the consumer revolution / Keith A. Quesenberry, Messiah College.

This book is a blueprint for the practice of marketing communications, advertising, and public relations in a digital world where the consumer has taken control

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Tác giả chính: Quesenberry, Keith A.
Định dạng: text
Ngôn ngữ:eng
Thông tin xuất bản: Rowman & Littlefield,
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record_format dspace
institution Trường Đại học Quốc tế Hồng Bàng
collection KiposHIU
language eng
topic Internet marketing
Social media
Internet advertising
Truyền thông đa phương tiện
spellingShingle Internet marketing
Social media
Internet advertising
Truyền thông đa phương tiện
Quesenberry, Keith A.
Social media strategy : marketing, advertising, and public relations in the consumer revolution / Keith A. Quesenberry, Messiah College.
description This book is a blueprint for the practice of marketing communications, advertising, and public relations in a digital world where the consumer has taken control
format text
author Quesenberry, Keith A.
author_facet Quesenberry, Keith A.
author_sort Quesenberry, Keith A.
title Social media strategy : marketing, advertising, and public relations in the consumer revolution / Keith A. Quesenberry, Messiah College.
title_short Social media strategy : marketing, advertising, and public relations in the consumer revolution / Keith A. Quesenberry, Messiah College.
title_full Social media strategy : marketing, advertising, and public relations in the consumer revolution / Keith A. Quesenberry, Messiah College.
title_fullStr Social media strategy : marketing, advertising, and public relations in the consumer revolution / Keith A. Quesenberry, Messiah College.
title_full_unstemmed Social media strategy : marketing, advertising, and public relations in the consumer revolution / Keith A. Quesenberry, Messiah College.
title_sort social media strategy : marketing, advertising, and public relations in the consumer revolution / keith a. quesenberry, messiah college.
publisher Rowman & Littlefield,
url http://thuvien.hiu.vn/kiposdata0/patronimages/2022/tháng 6/18/27thumbimage.jpg
https://thuvien.hiu.vn/Opac/DmdInfo.aspx?dmd_id=19636
work_keys_str_mv AT quesenberrykeitha socialmediastrategymarketingadvertisingandpublicrelationsintheconsumerrevolutionkeithaquesenberrymessiahcollege
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