The tipping point : how little things can make a big difference / Malcolm Gladwell.
Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of pop...
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hanu-http:--lib.hanu.vn-Opac-DmdInfo.aspx?dmd_id=586982021-11-04The tipping point : how little things can make a big difference / Malcolm Gladwell.Gladwell, Malcolm,1963-Social psychologyCausationTâm lí học xã hộiContagion (Social psychology)Tâm lí xã hộiTiếng AnhNgôn ngữ Anh7220201Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes.Little Brown,2000text0316316962http://lib.hanu.vn/Opac/DmdInfo.aspx?dmd_id=58698eng |
| institution |
Trường Đại học Hà Nội |
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KiposHANU |
| language |
eng |
| topic |
Social psychology Causation Tâm lí học xã hội Contagion (Social psychology) Tâm lí xã hội Tiếng Anh Ngôn ngữ Anh 7220201 |
| spellingShingle |
Social psychology Causation Tâm lí học xã hội Contagion (Social psychology) Tâm lí xã hội Tiếng Anh Ngôn ngữ Anh 7220201 Gladwell, Malcolm,1963- The tipping point : how little things can make a big difference / Malcolm Gladwell. |
| description |
Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes. |
| format |
text |
| author |
Gladwell, Malcolm,1963- |
| author_facet |
Gladwell, Malcolm,1963- |
| author_sort |
Gladwell, Malcolm,1963- |
| title |
The tipping point : how little things can make a big difference / Malcolm Gladwell. |
| title_short |
The tipping point : how little things can make a big difference / Malcolm Gladwell. |
| title_full |
The tipping point : how little things can make a big difference / Malcolm Gladwell. |
| title_fullStr |
The tipping point : how little things can make a big difference / Malcolm Gladwell. |
| title_full_unstemmed |
The tipping point : how little things can make a big difference / Malcolm Gladwell. |
| title_sort |
tipping point : how little things can make a big difference / malcolm gladwell. |
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Little Brown, |
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http://lib.hanu.vn/Opac/DmdInfo.aspx?dmd_id=58698 |
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