THE INFLUENCE OF FOOD IMAGE ON TOURIST SATISFACTION AND WORD-OF-MOUTH INTENTION: THE CASE OF DALAT, LAM DONG PROVINCE, VIETNAM
Local food influences destination choice and enhances destination attractiveness. This study explores the links among food image, tourist satisfaction, and word-of-mouth (WOM) intention regarding local food in Dalat, Lam Dong Province, Vietnam. A quantitative method was applied to a sample of 327 do...
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| Định dạng: | Bài trích |
| Ngôn ngữ: | English |
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Trường Đại học Đà Lạt
2024
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| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/256884 https://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/1165 |
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dlu-DLU123456789-2568842024-12-29T08:58:29Z THE INFLUENCE OF FOOD IMAGE ON TOURIST SATISFACTION AND WORD-OF-MOUTH INTENTION: THE CASE OF DALAT, LAM DONG PROVINCE, VIETNAM Nguyen, Thi Thanh Ngan Dalat Food image Local food Satisfaction Word-of-mouth intention Local food influences destination choice and enhances destination attractiveness. This study explores the links among food image, tourist satisfaction, and word-of-mouth (WOM) intention regarding local food in Dalat, Lam Dong Province, Vietnam. A quantitative method was applied to a sample of 327 domestic tourists chosen by convenience sampling. A model was proposed and then tested using confirmatory factor analysis and structural equation modeling. The results confirm the existence of significant relationships among food image, tourist satisfaction, and WOM intention. Tourist satisfaction is influenced by three significant dimensions of food image: food safety and health, restaurant service, and food taste and popularity. This study explores how restaurant service influences both tourist satisfaction and WOM intention. A negative relationship between food safety and health and WOM intention was found. Moreover, the results demonstrate that tourist satisfaction has a critical effect on WOM intention. The study also suggests some managerial implications for enhancing the use of local food and its image to encourage tourist satisfaction and WOM intention. 2024-12-29T00:39:10Z 2024-12-29T00:39:10Z 2023 Article 0866-787X https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/256884 https://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/1165 10.37569/DalatUniversity.13.4S.1165(2023) en Dalat University Journal of Science, Volume 13, Issue 4S; p.118-140 application/pdf Trường Đại học Đà Lạt |
| institution |
Trường Đại học Đà Lạt |
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DSpace |
| language |
English |
| topic |
Dalat Food image Local food Satisfaction Word-of-mouth intention |
| spellingShingle |
Dalat Food image Local food Satisfaction Word-of-mouth intention Nguyen, Thi Thanh Ngan THE INFLUENCE OF FOOD IMAGE ON TOURIST SATISFACTION AND WORD-OF-MOUTH INTENTION: THE CASE OF DALAT, LAM DONG PROVINCE, VIETNAM |
| description |
Local food influences destination choice and enhances destination attractiveness. This study explores the links among food image, tourist satisfaction, and word-of-mouth (WOM) intention regarding local food in Dalat, Lam Dong Province, Vietnam. A quantitative method was applied to a sample of 327 domestic tourists chosen by convenience sampling. A model was proposed and then tested using confirmatory factor analysis and structural equation modeling. The results confirm the existence of significant relationships among food image, tourist satisfaction, and WOM intention. Tourist satisfaction is influenced by three significant dimensions of food image: food safety and health, restaurant service, and food taste and popularity. This study explores how restaurant service influences both tourist satisfaction and WOM intention. A negative relationship between food safety and health and WOM intention was found. Moreover, the results demonstrate that tourist satisfaction has a critical effect on WOM intention. The study also suggests some managerial implications for enhancing the use of local food and its image to encourage tourist satisfaction and WOM intention. |
| format |
Article |
| author |
Nguyen, Thi Thanh Ngan |
| author_facet |
Nguyen, Thi Thanh Ngan |
| author_sort |
Nguyen, Thi Thanh Ngan |
| title |
THE INFLUENCE OF FOOD IMAGE ON TOURIST SATISFACTION AND WORD-OF-MOUTH INTENTION: THE CASE OF DALAT, LAM DONG PROVINCE, VIETNAM |
| title_short |
THE INFLUENCE OF FOOD IMAGE ON TOURIST SATISFACTION AND WORD-OF-MOUTH INTENTION: THE CASE OF DALAT, LAM DONG PROVINCE, VIETNAM |
| title_full |
THE INFLUENCE OF FOOD IMAGE ON TOURIST SATISFACTION AND WORD-OF-MOUTH INTENTION: THE CASE OF DALAT, LAM DONG PROVINCE, VIETNAM |
| title_fullStr |
THE INFLUENCE OF FOOD IMAGE ON TOURIST SATISFACTION AND WORD-OF-MOUTH INTENTION: THE CASE OF DALAT, LAM DONG PROVINCE, VIETNAM |
| title_full_unstemmed |
THE INFLUENCE OF FOOD IMAGE ON TOURIST SATISFACTION AND WORD-OF-MOUTH INTENTION: THE CASE OF DALAT, LAM DONG PROVINCE, VIETNAM |
| title_sort |
influence of food image on tourist satisfaction and word-of-mouth intention: the case of dalat, lam dong province, vietnam |
| publisher |
Trường Đại học Đà Lạt |
| publishDate |
2024 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/256884 https://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/1165 |
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AT nguyenthithanhngan theinfluenceoffoodimageontouristsatisfactionandwordofmouthintentionthecaseofdalatlamdongprovincevietnam AT nguyenthithanhngan influenceoffoodimageontouristsatisfactionandwordofmouthintentionthecaseofdalatlamdongprovincevietnam |
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